Podcast
Questions and Answers
What is the purpose of pull-quotes in a magazine?
What is the purpose of pull-quotes in a magazine?
- To sell more artwork
- To attract advertisers
- To provide a table of contents
- To convey the essence of a story to readers (correct)
What is the purpose of pull-quotes in a magazine?
What is the purpose of pull-quotes in a magazine?
- To provide context for a photo
- To convey the essence of a story to readers (correct)
- To showcase the magazine's design skills
- To add visual interest to a page
Why should cutlines be written carefully in a magazine?
Why should cutlines be written carefully in a magazine?
- To ensure they match the tone of the article
- To avoid misinterpretation of photos (correct)
- To provide additional information about the photo
- To showcase the photographer's skills
Why should cutlines be written carefully in a magazine?
Why should cutlines be written carefully in a magazine?
Which pages in a magazine require special consideration in terms of design and content?
Which pages in a magazine require special consideration in terms of design and content?
Which sections of a magazine require special consideration in terms of design and content?
Which sections of a magazine require special consideration in terms of design and content?
What is the most important editorial and design page in a magazine?
What is the most important editorial and design page in a magazine?
Which page in a magazine is considered the most important editorial and design page?
Which page in a magazine is considered the most important editorial and design page?
What type of content sells better than artwork in a magazine?
What type of content sells better than artwork in a magazine?
What type of visuals sell better in a magazine?
What type of visuals sell better in a magazine?
What are the critical sales factors in a magazine?
What are the critical sales factors in a magazine?
What are the critical sales factors in a magazine?
What are the critical sales factors in a magazine?
How can the last page of a magazine be used effectively?
How can the last page of a magazine be used effectively?
What can be included on the last page of a magazine?
What can be included on the last page of a magazine?
Who is recognized as a cover guru in the magazine industry?
Who is recognized as a cover guru in the magazine industry?
Who benefits from a strong last page in a magazine?
Who benefits from a strong last page in a magazine?
What was People magazine's cover mantra?
What was People magazine's cover mantra?
What is the importance of matching the tone of the readout material with the tone of the article in a magazine?
What is the importance of matching the tone of the readout material with the tone of the article in a magazine?
What type of content is better for a magazine cover than politics?
What type of content is better for a magazine cover than politics?
What is the potential effectiveness of clever wordplay in readout material?
What is the potential effectiveness of clever wordplay in readout material?
What type of cover is emphasized as being effective in grabbing the newsstand browser?
What type of cover is emphasized as being effective in grabbing the newsstand browser?
What type of cover is considered better than politics for a magazine?
What type of cover is considered better than politics for a magazine?
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Study Notes
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Pull-quotes are effective in conveying the essence of a story to readers.
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Cutlines should be written carefully to avoid misinterpretation of photos.
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The table of contents and the last editorial page require special consideration in terms of design and content.
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The cover is the most important editorial and design page in a magazine.
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Photos sell better than artwork, and sex sells better than politics.
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Timeliness, solutions, and clarity are critical sales factors.
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The last page of a magazine can be used for thoughtful essays or interactive moments with readers.
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Advertisers benefit from a strong last page that indicates the magazine is read from cover to cover.
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The tone of the readout material must match the tone of the article and reflect the magazine's editorial philosophy.
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Clever wordplay in readout material can be effective, but there is a fine line between being clever and being obscure.
- Puns don't work well in sell lines.
- Using the last page for a strong editorial focus is effective.
- Richard Stolley is recognized as a cover guru.
- People magazine's cover mantra was "young is better than old."
- The last page adds to the illusion of a magazine filled with information.
- A high page number in the TOC for the last editorial page reinforces the image.
- The last page should bang rather than whimpers.
- Condé Nast Traveler's "Room with a View" cover shows a specific hotel room's view.
- The need for a cover with a person who grabs the newsstand browser is emphasized.
- The celebrity dead is better than politics for a cover.
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