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Questions and Answers
What type of ad is typically seen with higher than average click through rates?
What type of ad is placed in the top of the page, above the content?
What type of ad remains on the screen without blocking content as the user scrolls down the page?
What type of ad is a graphical ad that displays in the bottom third of a video that displays while the video plays on top of the video?
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What type of ad is activated and displayed within a predefined area of a page?
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Study Notes
- OTPs are rich media floating ads which are activated and displayed within a predefined area of a page
- Banner ads are general terms for traditional online display ads
- Leaderboard ads are the first to load banner ad, at the top of the page, above the content
- MREC ads are a highly prominent ad unit that typically sees higher than average click through rates
- In-banner video ads are videos that can be placed in most rich media executions, with a common use being in the MREC banner placement
- Catfish ads remain on the screen without blocking content as the user scrolls down the page
- Overlay ads are graphical ads that display in the bottom third of a video that displays while the video plays on top of the video
- Pop-up ads are windows that launch automatically in front of the current browser window
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Description
This quiz will help you understand the different types of online advertising. You will be asked about the different types of ads and their purposes.
