Test Your Knowledge of Online Ad Types

• OTP is an older generic term for rich media floating ads.
• OTP ads are featured on the homepages of sites only and are frequency often capped at two views per user.
• Banner ads are a general term for traditional online display ads.
• Leaderboard ads are the first to load banner ad, at the top of the page, above the content.
• MREC ads are a highly prominent ad unit that typically sees higher than average click through rates.
• In-banner video is a video that is placed in most rich media executions, with a common use being in the MREC banner placement.
• Video begins when the ad loads if the video is 30 seconds or shorter. If the video is longer than 30 seconds it is set to a user initiated start.
• Peel Back banners invite users to “peel” a website’s homepage back and reveal the ad underneath.
• Push-down ads are expandable ads that surface discretely at the bottom of the viewer’s browser.
• Sidekick ads are expandable ads that when you click on the collapsed banner, when the ad is clicked, the content of the page is pushed left to make room for the expanded creative.
• Floating ads are rich media ads that appear uninitiated, superimposed over a user-requested page, and then disappear or become unobtrusive after a specific time period (typically 5-30 seconds).
• The Filmstrip is a 5 frame position, usually a rich media option that allows the viewer the ability to scroll, click and hover to learn more about the your products and messages. Filmstrips are located at the right hand side above the fold and can be very, very cool.
• Windowshade is a pushdown ad unit that starts out as a wide banner ad under the masthead with a call to action to learn more. When clicked, the ad unit expands by pushing the page content down to reveal interactive ad content.
• Pre-roll ads are video ads that are shown before the actual video starts.
• Overlay ads are graphical ads in the bottom third of a video that displays while the video plays on top of the video. On clicking the ad, you will be taken to its respective landing page.

Select the Correct answer below to answer the quiz question. What is the name for an advertisement that appears on the top portion of a web page? A) Banner ad B) In-banner video C) Video ad D) Peel Back banner C) Video ad