Test Your Knowledge on Building Competitive Advantage in the Global Arena

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Questions and Answers

What are the three positions within the network?

  • Leader, follower, and collaborator
  • Strategist, planner, and executor
  • Specialist, integrator, and platform (correct)
  • Coordinator, analyst, and manager

What is the advantage of the long tail strategy?

  • It allows companies to earn profits by selling low volumes of hard-to-find items to many customers. (correct)
  • It allows companies to earn profits by selling low volumes of popular items to many customers.
  • It allows companies to earn profits by selling high volumes of popular items to a few customers.
  • It allows companies to earn profits by selling high volumes of hard-to-find items to a few customers.

What is the advantage in the new global arena?

  • Fast delivery and flexible manufacturing
  • High volume and low prices
  • Intellectual capital and specialization of capabilities (correct)
  • Low cost and mass production

What does global sourcing do?

<p>Seeks out specialized capabilities wherever they reside (A)</p>
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What does loose coupling of extended business processes use?

<p>Modular design and management techniques (B)</p>
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Study Notes

  • Competitive advantage is created through dynamic specialization, connectivity and coordination, and leverage capability building.
  • Mechanisms for building capabilities faster include global sourcing, loose coupling of extended business processes, and productive collaboration.
  • Position within the network can be specialist, integrator, or platform.
  • Platforms generate direct and indirect network effects.
  • The long tail strategy allows companies to earn profits by selling low volumes of hard-to-find items to many customers.
  • Niche products create a new market as big as the mass market.
  • The advantage in the new global arena is intellectual capital and specialization of capabilities.
  • Global sourcing is used to seek out specialized capabilities wherever they reside.
  • Loose coupling of extended business processes uses modular design and management techniques.
  • Productive collaboration creates suitable settings for people with diverse and appropriate specializations to creatively resolve difficult business issues.

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