"Test Your Knowledge: Can You Identify the Four Stages of Product Life Cycle?" T...
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Questions and Answers

What is the first stage of the product life cycle?

  • Growth
  • Introduction/Development (correct)
  • Maturity
  • Decline

During which stage of the product life cycle does demand begin to accelerate?

  • Decline
  • Maturity
  • Growth (correct)
  • Introduction/Development

What happens to sales during the decline stage of the product life cycle?

  • Sales increase
  • Sales fluctuate
  • Sales remain stable
  • Sales decrease (correct)

What is the primary purpose of determining a product's life cycle?

<p>To identify when a product should be removed from the market (C)</p> Signup and view all the answers

What is the key characteristic of the growth stage in a product's life cycle?

<p>Demand begins to accelerate (D)</p> Signup and view all the answers

What typically happens to sales during the maturity stage of a product's life cycle?

<p>Demand levels off and grows only at the replacement and new family-formation rate (B)</p> Signup and view all the answers

During which stage of the product life cycle does demand grow only at the replacement and new family-formation rate?

<p>Maturity (C)</p> Signup and view all the answers

What is the key difference between the introduction stage and the growth stage of a product's life cycle?

<p>Sales are low in the introduction stage but increase rapidly in the growth stage (A)</p> Signup and view all the answers

What happens to a product during the decline stage of its life cycle?

<p>It loses consumer appeal and sales drift downward (D)</p> Signup and view all the answers

Flashcards

Introduction Stage

The first stage of a product's life cycle, where the product is launched and introduced to the market.

Growth Stage

The stage where a product's demand increases rapidly.

Maturity Stage

The stage where a product's demand levels off and growth slows down.

Decline Stage

The final stage where a product's sales decrease, and it eventually exits the market.

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Growth Stage Key Characteristic

The key characteristic of the growth stage is that demand begins to accelerate and sales increase rapidly.

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Decline Stage Sales

During the decline stage, sales decrease as consumer appeal fades.

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Purpose of Product Lifecycle

Understanding the stages helps companies make informed decisions about managing their products, such as when to introduce new features, increase marketing efforts, or retire a product.

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Introduction vs. Growth Stage

The main difference between the introduction and growth stages is that sales are low in the introduction stage, but they increase rapidly in the growth stage.

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Maturity Stage Sales

In the maturity stage, demand levels off and only grows at the replacement and new family-formation rate.

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