18 Questions
In the maturity stage, sales and profit reach their peak and market share remains high.
True
In the decline stage of a product, market growth is fast and market share increases.
False
A 'Cash Cow' product is characterized by increasing expenses due to high investments.
False
Products like detergents, toothpaste or perfumes usually have a short life cycle.
False
The Ansoff Matrix is also known as the product–market matrix or product/market expansion grid.
True
Product development in the Ansoff Matrix involves introducing a new product into a new market.
False
The Product Market Expansion Grid includes strategies such as line extension and mix extension.
True
Relaunch involves major changes in the product, such as changing the core ingredients.
False
During the Introduction phase, the product is often a 'Question Mark' with low prices to attract new customers.
True
In the Growth period, sales increase at a slower rate compared to costs.
False
Line extension involves creating a new range of products entirely different from the existing line.
False
The purpose of branding is only to build brand loyalty, not to distinguish a product or business from competitors.
False
Market development involves introducing a new product in an existing market.
False
Diversification is considered the least risky option for a business.
False
It is easy for a business to change its pricing strategy without confusing customers.
False
Cost-based pricing is setting the price based on demand for the product.
False
The break-even point is where the revenue line and the total cost line do not intersect.
False
Product development in the product market expansion grid involves adding new features to an existing product.
True
Test your knowledge on the different stages of the product life cycle, from introduction to decline. Learn about concepts like cash cows, poor dogs, and the characteristics of products at different stages.
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