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Questions and Answers
What is consumer behaviour?
What is consumer behaviour?
- The actions of obtaining, using and disposing products (correct)
- The psychological factors influencing decision making
- The use of decision making philosophies
- The use of heuristics
What is the role of psychology in decision making?
What is the role of psychology in decision making?
- To provide intuitive rules of thumb
- To provide simple and easy-to-use rules
- To provide a lot of data and cognitive ability
- To provide an effective decision-making strategy (correct)
What is the basis of gut – intuition decision-making?
What is the basis of gut – intuition decision-making?
- A lot of data and cognitive ability
- Intuitive rules of thumb
- Simple and easy-to-use rules (correct)
- An effective decision-making strategy
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Study Notes
- Consumer behaviour refers to the actions of obtaining, using and disposing products.
- There are a number of factors that influence consumer behaviour, including economic, personal and psychological factors.
- The role of psychology in decision making is significant, as is the use of decision making philosophies.
- Heuristics are a type of consumer behaviour, and are based on intuitive rules of thumb.
- Going with gut – intuition – is an effective decision-making strategy, but it is also based on simple and easy-to-use rules. It is effective because it is easy to follow and does not require a lot of data or cognitive ability.
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