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Questions and Answers
What method did televisions primarily use in 2004?
Which advantage does Digital Television (DTV) have over analog television?
What is a characteristic of the sound quality in Digital Television?
What format do Digital Televisions typically use?
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How do commercial television stations primarily generate their income?
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What is the primary method for a network to distribute its programs to affiliates?
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Which type of programming consists of shows that have already been aired on networks?
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What is the role of cable networks in television distribution?
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Which part of the electromagnetic spectrum do VHF licensed TV stations occupy?
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What is the primary role of the sales department in a TV station?
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Which of the following channels is found in the UHF band?
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Which department is responsible for acquiring programming from outside sources?
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What is a common responsibility of the engineering department?
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Which company operates the channel ABS-CBN Sports+Action?
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What function does the administration department serve in a TV station?
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Which of the following is NOT listed as a channel in the provided data?
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What is the standard running time for each news story, excluding headlines and pressing stories?
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How many commercial gaps are typically included during a standard newscast?
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What is the purpose of a pilot in television production?
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What phase comes after selecting ideas for further attention in television production?
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During which time period is 'prime time' typically scheduled?
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What has been the trend in the profitability of the television industry since 1950?
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From where does the revenue for networks and local stations primarily originate?
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How many pilot episodes are typically ordered by each network in a year?
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What is the primary responsibility of the news director at a station?
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Which statement is true regarding VTR SIL stories?
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What is the role of a newscast producer?
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What component is essential for producing audio-video (AV) content?
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How long is a news item with an AV package typically expected to run?
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What best describes a stand-up in news reporting?
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Which of the following does not fall under the standards responsibility of a network?
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What does the operations role primarily handle in a television station?
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Study Notes
Television Technology Evolution
- 2004 television technology still relied on analog methods established in 1943.
- Analog method: a beam of electrons scans an image, creating an electrical signal converted back into an electron beam to display images.
- Digital Television (DTV) utilizes binary signals, assigning bits of code to each pixel for clearer image reproduction.
Advantages of Digital Television
- Offers clearer picture quality and improved sound.
- Features a wide-screen format, transitioning from the traditional 3:4 ratio to a more cinematic rectangular shape.
- Serves as a universal medium, becoming the dominant platform for news and entertainment.
- High operational costs characterize the industry, alongside a fragmenting audience.
Television Station Categories
- Commercial television is defined by stations generating income from selling airtime to advertisers.
- Non-commercial television relies on funding sources other than advertising sales.
Types of Television Programming
- Local production includes programs created in-house, such as daily newscasts.
- Syndicated programming consists of previously aired shows distributed by syndication companies.
- Network programs are primarily sourced from established networks.
Television Distribution Structure
- Network programming transmitted via satellite to local affiliates, which broadcast or record for later air.
- Cable networks distribute programming through microwave transmission to satellites, which is then downlinked to cable systems.
Television Broadcasting Frequencies
- Very-high-frequency (VHF) stations utilize channels 2 through 13.
- Ultra-high-frequency (UHF) stations occupy channels 14 through 69.
Key Television Stations in the Philippines
- ABS-CBN (ABS-CBN Corp.)
- GMA7 (GMA Network, Inc.)
- CNN Philippines 9 (Radio Philippines Network)
- Others include TV5, PTV 11, and Net 25.
Television Station Operational Departments
- Sales department handles advertising time sales and client billing.
- Engineering maintains technical operations and broadcasting equipment.
- Production/Programming oversees content creation and scheduling.
- News department produces scheduled news segments.
- Administration handles clerical and accounting functions.
Network Responsibilities
- Network sales coordinate commercial sales and agency relations.
- Entertainment division develops future programs.
- Network affiliates oversee contracts and relationship management.
- Standards department ensures programming adheres to content guidelines.
News Production Process
- Involves newsgathering, video editing, voice-over work, and graphic production.
- Structured segments include anchors reading news, with video support and edited segments.
- Typical news items have designated running times, with commercial breaks allocating airtime efficiently.
Television Program Development
- Ideas for new programs originate from a variety of sources, including producers and amateurs.
- Networks evaluate and refine selected ideas through script requests and pilot contracts.
- Only a limited number of pilot episodes transition to full series based on audience reception.
Television Programming Schedule
- Divided into distinct time slots: Early Morning, Morning, Afternoon, Early Fringe, Prime Time, Late Fringe, Late Night, and Overnight.
Economic Aspects of Television Industry
- The television industry has consistently generated profits since 1950, with annual growth in income since 1971.
- Revenue is predominantly sourced from the sale of commercial airtime by networks and local stations to advertisers.
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Description
Explore the evolution of television technology from the analog method used in 1943 to the digital television (DTV) advancements by 2004. This quiz covers the fundamental principles of how images are transmitted and displayed on TV screens. Test your knowledge of these important technological shifts in broadcasting.
