Television, Digital Media, and Globalization
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Questions and Answers

Television combined the visual capabilities of film with the accessibility of radio.

True

Marshall McLuhan referred to the world as a 'global town' due to the influence of television.

False

Digital media relies on analog codes to transmit information.

False

Computers allow for instantaneous global trading 24 hours a day.

<p>True</p> Signup and view all the answers

Before the digital era, economic information was accessible to everyone.

<p>False</p> Signup and view all the answers

Many of the largest companies in the world emerged during the digital era.

<p>True</p> Signup and view all the answers

Computers have no significant impact on cultural life.

<p>False</p> Signup and view all the answers

Social media and blogs restrict citizens' access to global information.

<p>False</p> Signup and view all the answers

Media companies are mostly owned by a diverse range of small local businesses.

<p>False</p> Signup and view all the answers

The media oligopoly has been significantly influenced by deregulation and government intervention.

<p>True</p> Signup and view all the answers

According to McChesney, the global media system promotes political participation.

<p>False</p> Signup and view all the answers

By some estimates, six companies control about 75% of the world's media.

<p>True</p> Signup and view all the answers

The entertainment produced by the culture industry is believed to enhance critical thinking among audiences.

<p>False</p> Signup and view all the answers

Sarikakis found that citizens are viewed primarily as informed participants in media.

<p>False</p> Signup and view all the answers

The primary interest of the media oligopoly is to promote cultural values.

<p>False</p> Signup and view all the answers

In the last 25 years, media consolidation has happened very slowly.

<p>False</p> Signup and view all the answers

Cultural convergence suggests that globalization will lead to a growing diversity of cultures.

<p>False</p> Signup and view all the answers

Samuel Huntington's work argues that the West and Islam will engage in peaceful coexistence.

<p>False</p> Signup and view all the answers

Cultural hybridity refers to the blending or mixture of cultures, leading to new cultural forms.

<p>True</p> Signup and view all the answers

The term 'glocalization' refers to the idea that local cultures are static and do not change due to globalization.

<p>False</p> Signup and view all the answers

Cultural imperialism is characterized by less developed nations taking over the cultures of more developed nations.

<p>False</p> Signup and view all the answers

Jazz is an example of cultural hybridity, reflecting the blending of different cultural influences.

<p>True</p> Signup and view all the answers

The disappearance of hundreds of languages can be attributed to cultural differentialism.

<p>False</p> Signup and view all the answers

Cultural differentialism suggests that distinct cultures will fuse rather than clash.

<p>False</p> Signup and view all the answers

McLuhan believed that the global village would primarily lead to economic inequality.

<p>False</p> Signup and view all the answers

Lewis Mumford had a positive view of the impacts of media technology.

<p>False</p> Signup and view all the answers

Globalization and media have sometimes resulted in cultural conflicts.

<p>True</p> Signup and view all the answers

The concept of a 'global village' predicts a world free of political repression.

<p>False</p> Signup and view all the answers

Mumford saw a happy outcome for humanity with the rise of globalization.

<p>False</p> Signup and view all the answers

McLuhan's term 'global village' is associated with improved community ties.

<p>True</p> Signup and view all the answers

Media technology has completely eliminated human conflicts.

<p>False</p> Signup and view all the answers

The chapter discusses how globalization can lead to betterment of the world.

<p>False</p> Signup and view all the answers

The term 'global village' refers to the idea of a world interconnected through technology and media.

<p>True</p> Signup and view all the answers

Journalists worldwide are generally unaffected by bribery when reporting news.

<p>False</p> Signup and view all the answers

Steger's work discusses the rise of political ideologies in relation to globalization.

<p>True</p> Signup and view all the answers

The CNN Effect theorizes that news media have little impact on foreign policy decisions.

<p>False</p> Signup and view all the answers

Media oligopoly refers to a market structure where a few firms dominate the media landscape.

<p>True</p> Signup and view all the answers

Cultural imperialism is a concept that critiques the influence of one culture over others through media and communication.

<p>True</p> Signup and view all the answers

New media encompasses only traditional forms of media such as newspapers and television.

<p>False</p> Signup and view all the answers

The book 'Here Comes Everybody' discusses the power of group organizing in the absence of formal organizations.

<p>True</p> Signup and view all the answers

Study Notes

Television and Globalization

  • Television brought together the visual and aural power of film with the accessibility of radio.
  • Marshall McLuhan coined the term "global village", largely due to the influence of television.

Digital Media

  • Digital media relies on digital codes, a combination of 0s and 1s.
  • The computer is often considered the representation of digital media.
  • Computers have revolutionized work in various industries, enabling global trading and access to economic information.
  • Major companies like Microsoft, Google, and Facebook have emerged in the digital era.
  • Computers have democratized access to information, allowing citizens to access information from around the world.

Global Media Oligopoly

  • Media companies, including television channels, magazines, and internet sites, are owned by a few large corporations.
  • Six companies own or control approximately 75% of the world's media, including Disney, Time Warner, and News Corporation.
  • This oligopoly is driven by profit and prioritizes the interests of corporations, promoting consumption over political participation.

Cultural Outcomes of Globalization

  • Cultural Differentialism: Cultures become more distinct despite global integration.
  • Cultural Convergence: Local cultures are overtaken by a dominant global culture, often perceived as American culture.
  • Cultural Hybridity: Blending of cultures results in new and unique cultural forms.

Glocalization

  • It involves local cultures engaging with global media and influences.
  • Local cultures are active and dynamic, adapting and negotiating with global influences.

Dark Contours of the Global Village

  • While global media promotes a "global village" vision, it often leads to economic injustice, political repression, and cultural conflict.
  • The exploitation of resources and power imbalance are negative consequences of globalization and media.

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Explore the interconnectedness of television and digital media in shaping the global landscape. Understand how major corporations control global media and the implications for information accessibility and culture. Learn about the concepts introduced by Marshall McLuhan and the digital revolution's impact on industries.

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