Television and Its Impact
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Questions and Answers

What is the primary role of traditional media companies like ABS-CBN, GMA, and 20th Century Fox?

  • To decide which content to produce and publish (correct)
  • To create content for self-consumption
  • To enable mass self-communication
  • To provide a platform for social media influencers
  • What is the term coined by Castells to describe the phenomenon of self-generated content on social media?

  • Content globalization
  • Mass self-communication (correct)
  • Digital democracy
  • Social media revolution
  • Which of the following social media platforms was launched in 2005?

  • Instagram
  • Facebook
  • Twitter
  • YouTube (correct)
  • What is the result of the emergence of social media on the traditional media landscape?

    <p>The democratization of content creation</p> Signup and view all the answers

    What is the primary characteristic of traditional media companies when it comes to content creation?

    <p>Company-controlled content</p> Signup and view all the answers

    Who are the primary beneficiaries of the democratization of content creation on social media?

    <p>Individual content creators</p> Signup and view all the answers

    What is the result of the rise of social media influencers on the traditional media landscape?

    <p>The changing media landscape</p> Signup and view all the answers

    Which of the following is NOT a characteristic of mass self-communication?

    <p>Company-controlled in reception</p> Signup and view all the answers

    What has enabled people to become their own artists, models, and celebrities on social media?

    <p>The emergence of social media</p> Signup and view all the answers

    What is the term used to describe the phenomenon of people communicating with many others through social media?

    <p>Mass self-communication</p> Signup and view all the answers

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