10 Questions
What is the primary role of traditional media companies like ABS-CBN, GMA, and 20th Century Fox?
To decide which content to produce and publish
What is the term coined by Castells to describe the phenomenon of self-generated content on social media?
Mass self-communication
Which of the following social media platforms was launched in 2005?
YouTube
What is the result of the emergence of social media on the traditional media landscape?
The democratization of content creation
What is the primary characteristic of traditional media companies when it comes to content creation?
Company-controlled content
Who are the primary beneficiaries of the democratization of content creation on social media?
Individual content creators
What is the result of the rise of social media influencers on the traditional media landscape?
The changing media landscape
Which of the following is NOT a characteristic of mass self-communication?
Company-controlled in reception
What has enabled people to become their own artists, models, and celebrities on social media?
The emergence of social media
What is the term used to describe the phenomenon of people communicating with many others through social media?
Mass self-communication
Explore how television has changed the way we experience the world, from entertainment to education. Learn about its role in shaping our perceptions and access to information.
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