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How does Marshall McLuhan view the influence of technology on society?
How does Marshall McLuhan view the influence of technology on society?
- As a tool that is completely controlled by society.
- As having minimal impact on society's perception.
- As a tool that society can easily manipulate.
- As autonomous and independent, out of our control. (correct)
According to Marshall McLuhan, what is the significance of 'the medium is the message'?
According to Marshall McLuhan, what is the significance of 'the medium is the message'?
- Technology is merely a tool without influencing behavior.
- Technology's influence is limited to the content it carries.
- Technology has the power to change behavior and force adaptation. (correct)
- Technology has no influence on cultural, political, or economic spheres.
What does the example of the invention of the light bulb illustrate in relation to technology's influence?
What does the example of the invention of the light bulb illustrate in relation to technology's influence?
- The minimal impact on society's daily routines.
- The insignificant role in shaping cultural values.
- The profound impact on society's perception of time. (correct)
- The lack of influence on societal changes.
How does television's influence relate to the concept of 'globalisation'?
How does television's influence relate to the concept of 'globalisation'?
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How does the alternative school of thought view the relationship between technology and social, cultural, and political factors?
How does the alternative school of thought view the relationship between technology and social, cultural, and political factors?
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