SWOT Analysis Quiz

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Questions and Answers

What does SWOT stand for?

  • Strengths, Weaknesses, Opportunities, Threats (correct)
  • Sales, Workforce, Operations, Taxes
  • Strategy, Workload, Objectives, Training
  • Strengths, Weaknesses, Organization, Technology

Which factors are considered as internal factors in the SWOT analysis?

  • Market trends, customer behavior, competition
  • Financial resources, physical resources, human resources (correct)
  • Regulatory changes, economic conditions, technological advancements
  • Global events, political climate, environmental factors

What is the main purpose of the SWOT analysis?

  • To analyze historical financial data
  • To assess customer satisfaction
  • To help a company identify its risks and rewards (correct)
  • To create marketing campaigns

Who were the initiators of the SWOT analysis framework?

<p>Edmund P. Learned, C. Roland Christensen, Kenneth Andrews, William D. Book (A)</p> Signup and view all the answers

What did the initiators use as a guide for identifying a company's strengths, weaknesses, opportunities, and threats?

<p>A diagram (A)</p> Signup and view all the answers

What is the main purpose of the SWOT analysis framework?

<p>To help a company meet its challenges and identify new markets (B)</p> Signup and view all the answers

Which of the following is considered an internal factor in the SWOT analysis?

<p>Financial resources such as money and sources of funds for investment (B)</p> Signup and view all the answers

What did the initiators of the SWOT analysis use as a guide for identifying a company's strengths, weaknesses, opportunities, and threats?

<p>A diagram (D)</p> Signup and view all the answers

Which of the following is considered a weakness in the SWOT analysis framework?

<p>Lack of skilled employees (D)</p> Signup and view all the answers

What are the external forces that the SWOT analysis can help identify?

<p>Opportunities and threats (A)</p> Signup and view all the answers

Flashcards

SWOT Analysis

A framework that helps companies identify their strengths, weaknesses, opportunities, and threats.

Internal Factors (SWOT)

Factors within a company that affect its performance (e.g., financial resources, human resources).

Strengths (SWOT)

Positive internal attributes of a company (e.g., strong financial resources).

Weaknesses (SWOT)

Negative internal attributes of a company (e.g., lack of skilled employees).

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Opportunities (SWOT)

External favorable conditions that a company can capitalize on (e.g., new markets).

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Threats (SWOT)

External unfavorable conditions that pose challenges (e.g., competition).

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SWOT Initiators

Learned, Christensen, Andrews, and Book, who created the SWOT framework.

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SWOT Diagram

A visual tool used in SWOT Analysis to illustrate the factors.

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Financial Resources (SWOT)

Money and funding sources for investments, an internal factor in SWOT analysis.

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Purpose of SWOT Analysis

To help companies identify risks and rewards, meet challenges, and find new markets.

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Study Notes

SWOT Analysis

  • SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Internal Factors

  • Internal factors in SWOT analysis include: • Strengths • Weaknesses

Purpose of SWOT Analysis

  • The main purpose of the SWOT analysis is to identify and assess a company's internal strengths and weaknesses, as well as external opportunities and threats.

Initiators of SWOT Analysis

  • The initiators of the SWOT analysis framework are: • Albert Humphrey and his team

Guide for SWOT Analysis

  • They used the following as a guide for identifying a company's strengths, weaknesses, opportunities, and threats: • Internal factors: Strengths and Weaknesses • External factors: Opportunities and Threats

External Forces

  • SWOT analysis can help identify external forces, including: • Opportunities • Threats

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