Sustainable Tourism and Situation Analysis

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What is the primary goal of providing a comfortable environment for travel and accommodation?

To create a memorable experience and educate about sustainable practices.

What are the three main components of Situation Analysis?

Market Analysis, Competitor Analysis, and SWOT Analysis.

What is the purpose of Competitor Analysis?

To find competitors in the business and research their marketing strategies.

What does SWOT Analysis stand for?

Strengths, Weaknesses, Opportunities, and Threats. Signup and view all the answers

What is the significance of Situation Analysis in the planning process?

It establishes priorities for the planning process and serves as a shared reference point. Signup and view all the answers

What is the ultimate goal of integrating sustainable practices in the hospitality and tourism industry?

To minimize waste, conserve natural resources and energy, and create a memorable experience for customers. Signup and view all the answers

What is the primary goal of Casa Melan's business strategy?

To earn money by expanding brand awareness, increasing brand presence, and making promo packages for guests to purchase and enjoy. Signup and view all the answers

What are the advantages of Casa Melan's location?

None, it has a slight disadvantage due to its location. Signup and view all the answers

What can Casa Melan do to increase its competitiveness?

Add entertainment offers or booths for additional attractions or activities. Signup and view all the answers

How can Casa Melan generate additional customers and guests?

Through good reviews and making additional improvements to satisfy regular and potential visitors or guests. Signup and view all the answers

What is the significance of promotional advertising for Casa Melan?

It helps to increase brand presence and reputation. Signup and view all the answers

What is the ultimate goal of Casa Melan's business strategy?

To increase profitability. Signup and view all the answers

What is the primary target audience for Casa Mel, Graceland, Mariposa, and Resort Estates and Spring Resort?

Families and friends Signup and view all the answers

What is a key strength of Casa Mel?

Eco-friendly Signup and view all the answers

What is a major weakness of Casa Mel?

Pricey Signup and view all the answers

What is an opportunity for Casa Mel?

Hosting events Signup and view all the answers

What is a threat to Casa Mel?

Seasonal demand Signup and view all the answers

What is a key feature that Casa Mel and its competitors have in common?

They all cater to families and friends Signup and view all the answers