Podcast
Questions and Answers
What is the primary benefit of Vibram Megagrip with Litebase Construction?
What is the primary benefit of Vibram Megagrip with Litebase Construction?
What is the primary feature of the GORE-TEX Invisible Fit membrane?
What is the primary feature of the GORE-TEX Invisible Fit membrane?
What is the primary benefit of MATRyx material?
What is the primary benefit of MATRyx material?
What is unique about Vibram Ecostep Natural?
What is unique about Vibram Ecostep Natural?
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What is the primary purpose of Vibram with Traction Lug technology?
What is the primary purpose of Vibram with Traction Lug technology?
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What is the environmentally friendly feature of GORE-TEX footwear fabric?
What is the environmentally friendly feature of GORE-TEX footwear fabric?
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What is the primary purpose of the Meta-Rocker geometry in HOKA shoes?
What is the primary purpose of the Meta-Rocker geometry in HOKA shoes?
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What is the primary characteristic of the Pebax plate?
What is the primary characteristic of the Pebax plate?
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What is the primary advantage of using sugarcane EVA foam?
What is the primary advantage of using sugarcane EVA foam?
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What is the purpose of the J-Frame innovation in HOKA shoes?
What is the purpose of the J-Frame innovation in HOKA shoes?
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What is the primary function of the Active Foot Frame in HOKA shoes?
What is the primary function of the Active Foot Frame in HOKA shoes?
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What is the primary benefit of the Swallow Tail heel design in HOKA shoes?
What is the primary benefit of the Swallow Tail heel design in HOKA shoes?
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Study Notes
Sustainable Materials and Technologies
- Vibram Mega Grip is a top-tier outdoor rubber that provides superior grip on wet and dry surfaces, making it a leading industry leader in durability
- Vibram Megagrip with Litebase Construction reduces outsole weight and tread weight by 40-50% while maintaining performance
- GORE-TEX footwear fabric features an environmentally friendly waterproofing method, ePTFE membrane, post-consumer recycled fibers, and PFC-free chemicals
Outsole Technologies
- Vibram with Traction Lug technology enhances the surface area of outsole rubber, facilitating more contact with terrain
- Vibram Ecostep Natural combines 90% oil-free ingredients and 100% natural pigments, offering the same grip, performance, and durability as Vibram
Midsole Technologies
- Carbon fiber plate provides a smooth transition through the gait cycle, offering a propulsive ride
- Rubberized foam is a blend of rubber and EVA, providing a lighter and more resilient ride compared to traditional rubber
- Pebax plates offer a durable, lightweight solution for dynamic energy return
Sustainable Foam Technologies
- Sugarcane EVA foam decreases reliance on petrochemicals, offering the same durability without compromising performance
- Super Critical Foaming Process utilizes high pressure and temperature to enhance foam expansion, resulting in a soft, distinctive foam texture
- PEBA foam, derived from Polyether Block Amide (PEBA), is utilized for improved rebound and resilience compared to traditional EVA
Midsole Geometry and Cushioning
- Meta-Rocker geometry enhances runners' movement by reducing the height difference between heel and toe, enhancing the natural gait cycle
- Active Foot Frame functions like a bucket seat in a racecar, securely embedding the foot into the midsole and cradling the heel
- Cushioned midsoles are ultralight and cushioned, providing shock absorption, comfort, and support in various thicknesses
Supporting Technologies
- J-Frame innovation provides extended support with firmer foam on the medial side, designed to combat overpronation, ensuring stability and freedom
- H-Frame is designed for enhanced stability, interlocking with the midsole to create a secure base for every step
Heel Technologies
- Swallow Tail heel provides independent suspension, enabling smoother transitions on uneven terrain and allowing for adjustment on uneven surfaces
- Hubble heel, built on HOKA heritage, ensures smoother transitions by limiting body impact and facilitating effortless movement
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Description
Learn about HOKA and Deckers Brands' commitment to sustainable business practices in their global footwear production. Discover the features of Vibram Mega Grip, a top-tier outdoor rubber, and its Litebase Construction technology. Test your knowledge of sustainable manufacturing and outdoor materials.
