Survey Research Overview Quiz

What is the main cause of response bias when a respondent is consciously trying to be truthful and cooperative?

The respondent's lack of preparation for the question
The respondent's inability to recall details
The respondent's desire to appear in a different social role
The format or content of the question (correct)

Which type of response bias refers to the tendency of some individuals to use extremes when responding to questions?

Acquiescence bias
Sample bias
Extremity bias (correct)
Interviewer bias

Which type of response bias occurs when the presence of the interviewer influences the respondents' answers?

Interviewer bias (correct)
Social desirability bias
Acquiescence bias
Auspices bias

What is the main cause of sample bias in a survey of high school students to measure teenage use of illegal drugs?

Both a and b (C) Signup and view all the answers

Which type of response bias refers to the bias in responses caused by the respondents' desire to gain prestige or appear in a different social role?

Social desirability bias (B) Signup and view all the answers

What is the main difference between response bias and sampling bias?

Response bias is caused by the question format or content, while sampling bias is caused by the sample selection (A) Signup and view all the answers

Which of the following is NOT a type of error that can occur in survey research?

Respondent error (A) Signup and view all the answers

What is the key difference between a structured and an unstructured questionnaire?

Structured questionnaires limit the number of allowable responses, while unstructured ones do not (A) Signup and view all the answers

Which type of survey research design involves collecting data from the same respondents at multiple time points?

Longitudinal study (B) Signup and view all the answers

A sample is biased if certain members of the population are $\underline{\hspace{3cm}}$ relative to others.

underrepresented or overrepresented (A) Signup and view all the answers

Which of the following is an example of interviewer error in survey research?

Filling in fake answers or falsifying questionnaires (B) Signup and view all the answers

What is the primary difference between a cross-sectional and a longitudinal study?

Cross-sectional studies collect data at a single point in time, while longitudinal studies collect data over multiple time points (A) Signup and view all the answers

What is the main focus of sample surveys?

Emphasizing a representative sample of the target population (C) Signup and view all the answers

Which of the following is NOT a common survey research objective?

Predicting future stock market trends (D) Signup and view all the answers

What type of research is survey research categorized as?

Descriptive research (C) Signup and view all the answers

What is the importance of random sampling in survey research?

Helps avoid statistical fluctuation due to chance variation (D) Signup and view all the answers

Which type of error in survey research is caused by observing a sample instead of the whole population?

Sampling error (A) Signup and view all the answers

What does systematic error in survey research result from?

Mistakes in executing the research process (D) Signup and view all the answers

What is sample bias?

A tendency for sample results to consistently differ from the true population parameter (B) Signup and view all the answers

Which of the following is NOT a type of respondent error?

Sampling error (C) Signup and view all the answers

What is self-selection bias?

A bias that occurs when people who feel strongly about a subject are more likely to respond (A) Signup and view all the answers

Which of the following is NOT an example of deliberate falsification?

Providing truthful responses (A) Signup and view all the answers

What is the 'average-person hypothesis'?

People prefer to be viewed as average, so they alter their responses to conform to their perception of the average person (C) Signup and view all the answers

What is nonresponse error?

The statistical difference between a survey that includes only respondents and a perfect survey that would also include nonrespondents (B) Signup and view all the answers