15 Questions
What is a primary data source?
Raw data from surveys and observations
Which of the following is an example of a secondary source of data?
Biographies
What characterizes a tertiary source of data?
Synthesizes and reports information based on secondary data sources
What is the purpose of a secondary source of data?
To analyze or comment on original data or primary sources
What is the unit of analysis or research unit?
The subject of study about which a researcher may generalize
What is the purpose of sampling in research?
To select a research unit and generalize results to the population
Which type of sampling includes simple random, systematic, stratified, and cluster sampling?
Probability sampling
What are the tools for data collection that can be used in research?
Structured, open-ended, close-ended, or double-barreled questions
What is an advantage of interviews as a data collection method?
Collecting qualitative data and observing respondent reactions
What ethical considerations are involved in data collection?
Obtaining informed consent and maintaining participant confidentiality
What is the focus of the survey questionnaire for Bharat Airlines?
Identifying the causes behind the sharp decrease in the number of passengers
What is the primary purpose of the survey for BITS Pilani?
Addressing the decline in the number of female admissions and suggesting measures to increase the percentage of female students on campus
What is the main focus of the survey for the Director of College Education in Patna?
Addressing poor academic standards and mismanagement of college affairs
What does the survey for the restaurant manager at BITS Goa primarily focus on?
Collecting data about the eating habits of students living on campus
What is the main area of concern in the survey for the cultural festival?
Effectiveness of publicity and how participants came to know about the event
Study Notes
Survey Questionnaire Preparation
- The text provides sample questions for survey questionnaires on various topics, including the popularity of a cultural festival, reading habits of students, causes of decreased airline passengers, decline in female admissions, academic standards, and eating habits of students.
- The sample questions cover issues such as publicity, event management, security arrangements, reading habits, causes of decreased airline passengers, decline in female admissions, academic standards, and eating habits of students.
- The questionnaire for the cultural festival includes questions on how participants came to know about the event and the effectiveness of its publicity.
- For the reading habits survey, questions are prepared to address issues related to the reading habit of students on campus and suggest measures to improve it.
- The survey for Bharat Airlines focuses on identifying the actual causes behind the sharp decrease in the number of passengers and suggesting remedial measures.
- The survey for BITS Pilani addresses the decline in the number of female admissions and suggests measures to increase the percentage of female students on campus.
- The questionnaire for the Director of College Education in Patna aims to address poor academic standards and mismanagement of college affairs.
- The survey for the restaurant manager at BITS Goa focuses on collecting data about the eating habits of students living on campus.
- References to various sources on survey research methods are included, such as "Foundations of Behavioral Research," "Marketing Research: An Applied Orientation," and "The SAGE Encyclopedia of Qualitative Research Methods."
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