Survey Methods and Data Analysis
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Questions and Answers

What is the primary purpose of a survey?

  • To create surveys
  • To sell products
  • To understand people's choices and attitudes (correct)
  • To entertain respondents
  • All data collected from surveys should be organized before dissemination.

    True

    What is a tally and frequency table used for?

    To record and organize survey results.

    Group the data into _____ to make it more useful if there is a large range.

    <p>grouped frequency tables</p> Signup and view all the answers

    Match the following types of survey questions with their description:

    <p>Multiple Choice = Respondents select one or more options. Rating Scale = Respondents rate their opinion on a scale. Open-ended = Respondents provide a free text response. Likert Scale = Respondents indicate their level of agreement.</p> Signup and view all the answers

    Which method is commonly used to visualize survey data?

    <p>Bar graphs</p> Signup and view all the answers

    A survey can only consist of yes or no questions.

    <p>False</p> Signup and view all the answers

    What should be done with the data collected from a survey before sharing it?

    <p>It should be organized.</p> Signup and view all the answers

    What activity is done to know people’s feelings or choices about a certain topic?

    <p>Survey</p> Signup and view all the answers

    A Likert Scale is a type of open-ended question.

    <p>False</p> Signup and view all the answers

    What kind of graph uses symbols or images to represent frequencies?

    <p>Pictograph</p> Signup and view all the answers

    The height of the bar in a bar graph represents the ______.

    <p>frequency</p> Signup and view all the answers

    Which method of administering a survey involves direct interaction with respondents?

    <p>Face-to-face structured interview</p> Signup and view all the answers

    When does a survey generally utilize a non-disguised approach?

    <p>When gathering demographic information or opinions.</p> Signup and view all the answers

    The personal approach in administering a survey does not allow the researcher to observe respondent behavior.

    <p>False</p> Signup and view all the answers

    Match the following survey methods with their descriptions:

    <p>Face-to-face Structured Interview = Researcher directly asks questions to respondents Online Survey = Respondents complete the survey via the internet Mail Survey = Surveys sent through postal service Telephone Survey = Interviews conducted over the phone</p> Signup and view all the answers

    Which of the following is an example of a self-administered approach?

    <p>Paper-and-pencil Survey</p> Signup and view all the answers

    A mail survey requires respondents to complete a survey in the presence of a researcher.

    <p>False</p> Signup and view all the answers

    What is the primary purpose of writing a survey report?

    <p>To summarize and analyze research findings.</p> Signup and view all the answers

    Surveys conducted over the phone are categorized as __________ surveys.

    <p>telephone</p> Signup and view all the answers

    Match the survey administration method with its description:

    <p>Telephone Survey = Conducted via phone calls to gather responses Mail Survey = Questionnaires are sent through mail for independent completion Online Survey = Gathering data from various online platforms Paper-and-pencil Survey = Respondents fill out surveys without technology</p> Signup and view all the answers

    Which guideline should be followed to ensure clarity in a survey?

    <p>Ask direct questions</p> Signup and view all the answers

    It is advisable to lead respondents toward a particular answer in survey questions.

    <p>False</p> Signup and view all the answers

    What is a key benefit of online surveys?

    <p>They can reach a large number of respondents across different locations.</p> Signup and view all the answers

    Which of the following is NOT a mode of ordering information in a report?

    <p>Biographical order</p> Signup and view all the answers

    A good report should be subjective and include personal opinions.

    <p>False</p> Signup and view all the answers

    What is a key quality that ensures the accuracy of a report?

    <p>Accurate presentation of facts</p> Signup and view all the answers

    A report may consist of eyewitness accounts and __________ information.

    <p>first-hand</p> Signup and view all the answers

    Match the report components with their descriptions.

    <p>Objective point of view = Not biased or influenced by personal feelings Accurate presentation = Presentation of facts and data clearly and correctly Honest details = Truthful and complete reporting of information Graphical representation = Visual display of data collected from surveys</p> Signup and view all the answers

    What is one of the example questions given for the group task?

    <p>What is the ultimate reason why students get sleepy during class discussion?</p> Signup and view all the answers

    You can only conduct surveys in groups of 20-30 respondents.

    <p>False</p> Signup and view all the answers

    What is the maximum number of pages required for the group task report?

    <p>2 pages</p> Signup and view all the answers

    Study Notes

    Survey Overview

    • A survey is a method to understand people's choices, attitudes, and feelings on specific issues.
    • Surveys help determine reactions to gather data and inform solutions to problems.
    • Survey data needs organization before dissemination.
    • Data organization methods vary based on the type of data collected.

    Types of Survey Questions

    • Open-ended: respondents answer freely, allowing for detailed responses. Follow-up questions might be needed.
    • Dichotomous: two possible answers (yes/no, true/false, agree/disagree) used to distinguish preferences or experiences.
    • Multiple-response: respondents can give more than one answer.
    • Matrix: used when several questions have the same answer options. Likert scale is a common matrix type.

    Displaying Survey Data

    • Pictograms: Use pictures to represent the frequency of data. A symbol representing a certain number.
    • Bar-line graphs: Lines instead of bars represent frequency. Height indicates frequency.
    • Pie charts: divided into proportional slices to represent different frequencies.
    • Bar graphs: Rectangles represent frequency. The height determines frequency.

    Writing a Survey Report

    • A formal report based on gathered survey results.
    • Uses percentages and proportions to present the data.
    • Summarizes research topic & existing studies; crucial step in any research project.
    • Includes sections with headings and an executive summary. Background section provides contextual information.

    Tips for Conducting a Successful Survey

    • Every question must be necessary.
    • Keep questions short and simple.
    • Ask direct questions.
    • Ask one question at a time.
    • Avoid leading or biased questions.
    • Use a respondent's language.
    • Use response scales whenever appropriate.
    • Avoid using guiding grids or matrices.

    Guidelines for Creating a Survey Report

    • Value Communicated: Objective, accurate, and honest presentation of facts and results.
    • Basic Content: May include eyewitness accounts, facts, figures, statistics, observations from interviews, and research.

    Modes of Ordering in a Survey Report

    • Chronological/Time: Ordered by when events occur.
    • Geographical/Spatial: Ordered by location.
    • Logical/Inductive & Deductive: Ordered by reasoning.
    • Problem-Solution: Ordered to present a problem followed by proposed solutions.
    • Cause-Effect: Ordered to show relationships between cause and effect.
    • Formal: Traditional outline structure for reports.
    • Abstract, Introduction, Background - Statement of the problem, Materials - Method or Procedure, Results - Discussion - Summary, Conclusion and Recommendation: A specific formal structure approach for writing a research report.

    Basic Qualities of a Good Survey Report

    • Objective: Not subjective or influenced by personal opinions.
    • Accurate: Correct presentation of facts.
    • Honest: Not falsely or incomplete report.

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    Description

    This quiz covers the essentials of survey methodologies, including types of survey questions and how to effectively display survey data. Gain insights into organizing and analyzing survey results for better decision-making.

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