10 Questions
What is the purpose of pilot testing in research?
To assess how well a questionnaire works prior to administration
Which scaling method is described as having different adjectives on the extremes?
Semantic differential
What is the main characteristic of a highly structured survey?
Fixed design with close-ended questions and likert scale
What is the center of the target analogy used to explain in the text?
The concept being measured
What is the main purpose of the multitrait-multimethod matrix approach?
To collect data on multiple related concepts using various methods
What is the primary concern when a questionnaire is valid but not reliable?
The responses are related to the target but not consistent
What does a floor effect in survey responses indicate?
A large proportion of respondents have the lowest possible score
What is the purpose of generalizability in research studies?
To investigate hypotheses in future studies conducted in other regions
What is the main characteristic of a flexible survey design?
Allowed to reword, reorder, etc.
What is the purpose of individual and group (focus groups) interviews in research?
To gather in-depth qualitative data from participants
Test your knowledge of survey follow-up procedures with this quiz based on Dillman's approach. Challenge yourself to remember the timing and steps involved in maximizing response rates and minimizing non-response errors.
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