12 Questions
Which approach can be used to collect data on predictive, convergent, and discriminant validity?
Multitrait-multimethod matrix approach
What does it mean when a measure is valid but not reliable?
Answering things related to the target but not consistent
What is the purpose of pilot testing in research?
To assess how well a questionnaire works prior to administration
What type of scaling uses different adjectives on the extremes?
Semantic differential
What is the most common type of scaling for responses?
Likert
What is the purpose of generalizability in research?
To investigate hypotheses in different regions
What is the purpose of a highly structured survey design?
To use close-ended questions with a Likert scale
What is the main advantage of a flexible survey design?
Allowed to reword, reorder, etc.
What is the main purpose of individual interviews in research?
To gather in-depth information
What is the purpose of group interviews in research?
To facilitate discussions and gather diverse perspectives
What is the main advantage of a highly structured survey design over a flexible one?
Fixed question order
What is the primary purpose of generating data for a power calculation in pilot testing?
To determine the sample size needed for the main study
Test your knowledge of survey follow-up procedures with this quiz based on Dillman's approach. Challenge yourself to remember the timing and steps involved in maximizing response rates and minimizing non-response errors.
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