Survey Design for Demographic Analysis

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Questions and Answers

Which of the following should the profiling team consider when designing their survey?

  • Providing predicted options to the survey for quick response.
  • Asking questions about recent activities and the theme of the project.
  • The qualitative methodology of studying consumers based on psychological characteristics and traits.
  • Covering the whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. (correct)

What is the main focus of the profiling team's survey design?

  • Providing quick response options to the target audience.
  • Recalling recent activities of the target audience.
  • Psychological characteristics and traits of the target respondents.
  • Demographic analysis data of the target respondents. (correct)

What type of methodology should the profiling team consider when studying consumers?

  • Quantitative methodology based on numerical data.
  • Mixed methodology combining qualitative and quantitative approaches.
  • No specific methodology is required.
  • Qualitative methodology based on psychological characteristics and traits. (correct)

What type of questions should the survey include to help the target audience recall their recent activities?

<p>Open-ended questions. (D)</p> Signup and view all the answers

Why should the survey provide predicted options to the target audience?

<p>To save time for the target audience. (B)</p> Signup and view all the answers

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