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Questions and Answers
What describes the modified rebuy buying situation?
What describes the modified rebuy buying situation?
- Purchasing a similar product with no changes in specifications.
- Buying products for the first time.
- Buying additional units of products that have been previously purchased.
- Changing some specifications of a similar product like desired price or quality level. (correct)
In a straight rebuy situation, the buyer:
In a straight rebuy situation, the buyer:
- Buys additional units of products without changes. (correct)
- Changes some specifications of previously purchased products.
- Seeks new vendors for the same product.
- Buys products for the first time.
What type of buying situation occurs when the manager is negotiating price concessions and quality improvements?
What type of buying situation occurs when the manager is negotiating price concessions and quality improvements?
- Straight rebuy
- Reverse auction
- New buy
- Modified rebuy (correct)
Denise's statement indicates that the customer she is selling to is most likely in what type of buying situation?
Denise's statement indicates that the customer she is selling to is most likely in what type of buying situation?
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What type of buying situation does Benjamin face when deciding to upgrade to a CRM system?
What type of buying situation does Benjamin face when deciding to upgrade to a CRM system?
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Which buying situation involves changing some specifications of a previously purchased product?
Which buying situation involves changing some specifications of a previously purchased product?
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In which buying situation does the buyer simply purchase additional units of products as before?
In which buying situation does the buyer simply purchase additional units of products as before?
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