Supply Chain Management Overview
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Questions and Answers

What does Supplier Relationship Management (SRM) primarily encompass?

  • All processes within a firm's internal logistics department.
  • The management of a firm's internal research and development.
  • All financial transactions between a firm and its shareholders.
  • All processes at the interface between the firm and its suppliers. (correct)
  • Why does Zara source products with uncertain demand from local manufacturers?

  • To take advantage of lower labor costs in local regions.
  • To create a supply chain that has a long lead-time.
  • To reduce shipping costs regardless of demand.
  • To enable a rapid response to changing trends and demand. (correct)
  • What advantage does Zara gain by replenishing its stores multiple times a week?

  • Minimizing stockouts while reducing inventory. (correct)
  • Simplifying overall supply chain complexity.
  • Having less need to use data and logistics.
  • Lowering overall transportation expenses.
  • According to the discussion, what is a primary reason for Amazon to build more warehouses?

    <p>As volume grows, it is necessary to maintain a rapid and efficient shipping infrastructure. (C)</p> Signup and view all the answers

    What benefits can online retailers gain by establishing physical brick-and-mortar stores?

    <p>Offering a diverse approach to customer interaction or sales. (A)</p> Signup and view all the answers

    How should store inventories be managed in an omni-channel setting?

    <p>Integrating store stocking with online data and logistical needs. (A)</p> Signup and view all the answers

    What skills have employers identified as critical and that can be developed from supply chain discussions?

    <p>Communication, critical thinking, ethical behaviour, and application of knowledge. (C)</p> Signup and view all the answers

    Why does Inditex (Zara's parent company) maintain manufacturing capacity in Europe despite cheaper options in Asia?

    <p>To ensure minimal time-to-market for fast fashion. (B)</p> Signup and view all the answers

    What entities are included in a supply chain?

    <p>Manufacturers, suppliers, transporters, and customers (A)</p> Signup and view all the answers

    What does the term 'supply chain surplus' refer to?

    <p>The difference between customer value and supply chain cost (B)</p> Signup and view all the answers

    Why might it be more accurate to refer to a supply chain as a 'supply network'?

    <p>It emphasizes the complex interactions between multiple entities (C)</p> Signup and view all the answers

    What is the primary objective of a supply chain?

    <p>Maximize net value generated (D)</p> Signup and view all the answers

    Which of the following is NOT a component of supply chain flows?

    <p>Customer feedback system (D)</p> Signup and view all the answers

    How should success in a supply chain be measured?

    <p>By total supply chain surplus (D)</p> Signup and view all the answers

    Which function is NOT typically involved in fulfilling a customer request within a supply chain?

    <p>Legal (A)</p> Signup and view all the answers

    What does the term 'supply chain profitability' refer to?

    <p>The sum of profits from all supply chain stages (A)</p> Signup and view all the answers

    What primarily determines supply chain profitability?

    <p>The difference between total revenue and total costs (C)</p> Signup and view all the answers

    What is one of the main goals of supply chain planning?

    <p>To maximize supply chain surplus within constraints (B)</p> Signup and view all the answers

    Which phase of the supply chain focuses on daily operational decisions?

    <p>Supply chain operation (A)</p> Signup and view all the answers

    What are push processes initiated by?

    <p>Anticipation of customer orders (D)</p> Signup and view all the answers

    In the cycle view of supply chain processes, what do processes typically represent?

    <p>A series of cycles at interfaces between stages (C)</p> Signup and view all the answers

    What does effective supply chain management involve?

    <p>Managing information and fund flows (D)</p> Signup and view all the answers

    Which of the following sentences correctly describes supply chain design decisions?

    <p>They need to consider market uncertainties. (C)</p> Signup and view all the answers

    Which company is an example of significant growth attributed to successful supply chain decisions?

    <p>Wal-Mart (A)</p> Signup and view all the answers

    In the push/pull view, what distinguishes push processes from pull processes?

    <p>The timing of their execution (B)</p> Signup and view all the answers

    What defines customer relationship management (CRM) processes in the supply chain?

    <p>Processes at the interface between the firm and customers (C)</p> Signup and view all the answers

    What is a defining characteristic of supply chain operations?

    <p>Set order due dates and replenish inventory (D)</p> Signup and view all the answers

    Why is supply chain strategy important?

    <p>It structures the supply chain for years ahead. (C)</p> Signup and view all the answers

    What must supply chain planning consider during its decision-making?

    <p>Demand uncertainty and competition (A)</p> Signup and view all the answers

    Flashcards

    What is a Supply Chain?

    A network of organizations and individuals involved in the process of fulfilling a customer's request, from raw materials to the final product.

    What is a Supply Chain?(2 of 3)

    The customer is a crucial part of the supply chain, not just an end point. It also includes the flow of information, funds, and products in both directions.

    Objective of a Supply Chain

    The primary goal is to maximize the net value generated for all parties involved. This is calculated by subtracting the total cost from the customer value received.

    Supply Chain Surplus

    The supply chain surplus is the profit shared among all members of the supply chain.

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    Measuring Supply Chain Success

    It's about maximizing the overall value creation for everyone in the chain, not just profits at a single stage.

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    Flows in a Supply Chain

    The supply chain involves three main flows: product flow (physical movement of goods), information flow (data sharing about orders, deliveries, etc.), and financial flow (money transfers between parties).

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    Supply Network

    This refers to the complete network of organizations and individuals involved in the entire supply chain process. It emphasizes the complexity and interconnectedness of the system.

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    Typical Supply Chain Stages

    Includes customers, retailers, wholesalers, distributors, manufacturers, and suppliers. Each stage plays a vital role in the overall supply chain process.

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    What is Supplier Relationship Management (SRM)?

    Supplier Relationship Management (SRM) encompasses all processes that connect a company to its suppliers.

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    How does Zara's responsive supply chain benefit the company?

    Zara's responsive supply chain allows it to react quickly to changing fashion trends and customer preferences, giving it a competitive advantage.

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    Why does Inditex use both in-house and outsourced manufacturing?

    Inditex, Zara's parent company, uses both in-house and outsourced manufacturing to balance cost efficiency and control over product quality and production.

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    Why does Zara source some products locally and others from Asia?

    Zara sources products with uncertain demand from local manufacturers due to their quick turnaround times. Products with predictable demand are sourced from Asian manufacturers, where labor costs are lower.

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    What is the benefit of Zara's frequent store replenishment?

    By replenishing stores multiple times a week, Zara ensures its shelves are always stocked with the latest items, increasing sales and responding to changing customer preferences.

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    Why does Amazon build more warehouses as it grows?

    Amazon's growth necessitates the construction of more warehouses for storage and order fulfillment, strategically located to optimize delivery times.

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    What benefits do brick-and-mortar stores offer online retailers?

    Brick-and-mortar stores provide online retailers with a physical presence for customer interaction, product demonstrations, and potentially increased sales.

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    Why does the online channel have an advantage for selling shoes and diapers compared to retail stores?

    The online channel, for products like shoes and diapers, can provide more detailed information, customer reviews, and potentially a wider selection compared to retail stores.

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    Supply chain profitability

    The sum of all profits across all stages of the supply chain, measured by the difference between the revenue generated by the customer purchase and the total costs incurred throughout the supply chain.

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    Decision Phases in a Supply Chain

    Supply chain decisions are categorized into three key phases: strategy or design, planning, and operation. These phases build on each other and impact how a supply chain functions.

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    Supply Chain Strategy or Design

    The strategic phase of supply chain management involves defining the overall structure, resource allocation, and processes for each stage of the supply chain. It sets the foundation for the future.

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    Strategic Supply Chain Decisions

    Long-term decisions like outsourcing supply chain functions, determining facility locations and capacities, choosing transportation methods, and designing information systems fall under the strategic phase of supply chain management.

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    Supply Chain Planning

    The planning phase of supply chain management focuses on establishing policies for short-term operations. It aims to maximize supply chain surplus within the limitations set by the strategic phase.

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    Planning Decisions

    Planning decisions involve activities like deciding which markets will be supplied from which locations, planning inventory buildup, considering subcontracting options, defining inventory policies, and scheduling marketing promotions. These decisions must account for uncertainties in demand, exchange rates, and competition.

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    Supply Chain Operation

    The operational phase of supply chain management focuses on handling individual customer orders on a weekly or daily basis. It operates within pre-defined planning policies and a fixed supply chain configuration.

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    Operational Decisions

    Operational decisions involve tasks such as allocating orders to inventory or production, setting delivery due dates, generating warehouse picking lists, assigning orders to shipments, scheduling deliveries, and placing replenishment orders. The focus is on maximizing efficiency with minimal uncertainty due to the shorter time horizon.

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    Cycle View

    The cycle view framework breaks down supply chain processes into a series of interconnected cycles, each occurring at the interface between different stages of the chain.

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    Push/Pull view

    The push/pull view categorizes supply chain processes based on whether they are initiated in anticipation of customer orders (push) or in response to customer orders (pull). This framework helps understand the reactive vs. proactive nature of processes.

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    Push/Pull Boundary

    The push/pull boundary represents the point where the supply chain transitions from a speculative, proactive approach (push) to a reactive, demand-driven approach (pull).

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    Customer Relationship Management (CRM)

    Customer Relationship Management (CRM) encompasses all processes that directly involve the firm's interaction with its customers, including customer service, sales, and marketing. These processes build and maintain customer relationships.

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    Internal Supply Chain Management (ISCM)

    Internal Supply Chain Management (ISCM) encompasses all processes that take place within the firm, including procurement, manufacturing, warehousing, and transportation. These processes manage the internal flow of goods and information.

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    Supply Chain Processes

    Supply chain processes are crucial for optimizing operations and improving efficiency. They are often categorized into different views like the cycle view and push/pull view, and involve various macro processes like CRM and ISCM.

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    Study Notes

    Supply Chain Management Overview

    • A supply chain encompasses all parties involved, directly or indirectly, in fulfilling a customer request.
    • This includes manufacturers, suppliers, transporters, warehouses, retailers, and customers.
    • Internally, all functions involved in receiving and fulfilling a customer request are part of the supply chain (e.g., new product development, marketing, operations, distribution, finance, customer service).
    • The customer is a crucial element of the supply chain.
    • The supply chain involves the flow of products (from suppliers to manufacturers to distributors), information, funds, and products in both directions.
    • "Supply network" or "supply web" can also accurately describe the interlinked relationships.
    • Typical supply chain stages include customers, retailers, wholesalers, distributors, manufacturers, and suppliers.

    Supply Chain Objective

    • The goal is to maximize the "supply chain surplus."
    • Supply Chain Surplus = Customer Value − Supply Chain Cost
    • For example, if a customer buys a router for $60, the supply chain's total cost must be lower than this revenue.
    • Supply chain profitability is the cumulative profit shared across all supply chain stages.
    • Success is assessed by total supply chain surplus, not individual stage profits.
    • Customer requests are the sole source of revenue.
    • Costs are incurred throughout the supply chain, including information transfer, production, storage, transportation, and funds transfer.
    • Effective supply chain management improves supply chain surplus by managing assets and flows of products, information, and funds.

    Supply Chain Importance

    • The success of significant companies illustrates different outcomes based on effective or ineffective supply chain management.
    • Examples include Wal-Mart's growth from $1 billion to $482 billion in sales, contrasted with Webvan's failure within two years.

    Decision Phases in Supply Chains

    • A supply chain strategy or design focuses on long-term configuration and resource allocation over several years.
    • Supply chain planning governs short-term operations, lasting a quarter or year, and aims to maximize surplus given existing constraints.
    • Supply chain operations manage daily or weekly operational decisions for individual customer orders. Factors to address include allocation, due dates, pick lists, shipment/delivery scheduling, and replenishment orders.

    Process Views of a Supply Chain

    • The Cycle View structures processes into a series of cycles at the interfaces between supply chain stages.
    • The Push/Pull View divides processes into those responding (pull) to customer orders and those performed in anticipation of orders (push). The push/pull boundary distinguishes these two types of processes.

    Zara's Approach

    • Zara's highly responsive supply chain offers advantages over competitors.
    • Zara balances in-house and outsourced manufacturing, maintaining European production capacity to cater to its responsive model.
    • Zara sources uncertain-demand items from local manufacturers and predictable-demand items from Asia.
    • Frequent replenishment of store inventory offers quicker availability of new products.
    • This replenishment method prioritizes retail sales over exclusively online sales.

    Amazon's Approach

    • Amazons warehouse strategy is related to growth.
    • Decisions on warehouse quantity and location need optimization.
    • Stock management, including whether to stock every product or focus on a smaller selection, is a key decision.
    • Combining online and brick-and-mortar locations is an area of exploration for maximum sales advantage.
    • Online channel benefits and potential drawbacks in selling particular products like shoes and diapers, relative to retail stores, differ greatly based on demand patterns.

    Macy's and W.W. Grainger Approaches

    • The best location for fulfilling online orders (stores versus fulfillment centers) is determined by several factors.
    • Store inventory management in an omni-channel setting requires balancing online orders with store sales.
    • The handling of returned merchandise might involve storing returns in stores or having a dedicated return center.

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    Quiz Team

    Description

    Explore the fundamental concepts of supply chain management, including the roles of various parties such as manufacturers, suppliers, and customers. Understand the flow of products, information, and funds within the supply chain, and uncover the objective of maximizing supply chain surplus. This quiz will test your knowledge of key elements and stages involved in a successful supply chain.

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