Supply Chain Management: Matching Supply and Demand

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Questions and Answers

What is the main cause of difficulty in matching supply and demand?

  • Conflicting objectives in the supply chain
  • Uncertainty in demand and supply (correct)
  • Decreasing product life cycles
  • Fragmentation of supply chain ownership

Which department within a firm wants more finished goods inventory and fast delivery?

  • Production
  • Marketing/Sales (correct)
  • Distribution
  • Customer Service

What is the objective of a supply chain?

  • Minimize customer satisfaction
  • Reduce product variety
  • Maximize overall value created (correct)
  • Maximize individual profit

In the example provided, how much revenue does Dell receive from a customer for a computer?

<p>$2000 (D)</p>
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What does supply chain value represent?

<p>Difference between product worth to the customer and supply chain effort (C)</p>
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Study Notes

Supply Chain Management

  • The main cause of difficulty in matching supply and demand is uncertainty in demand, supply, or both.

Organizational Perspectives

  • The sales and marketing department within a firm typically wants more finished goods inventory and fast delivery to meet customer demand.

Supply Chain Objectives

  • The objective of a supply chain is to create a competitive advantage by providing a high level of customer service at a lower cost.

Business Examples

  • In Dell's direct-to-customer model, for each computer sold, Dell receives the full revenue from the customer.

Supply Chain Performance Metrics

  • Supply chain value represents the difference between the revenue generated by the supply chain and the total cost of operating the supply chain.

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