10 Questions
What is the purpose of the pre-training quiz on Day 1 of the Summus Medical Laser Training?
To assess prior knowledge of laser therapy
What is the significance of the year 2005 in the history of Summus Medical Laser?
Summus Medical Laser received its first FDA clearance
What is the primary focus of the Territory Management section of the training on Day 2?
Generating leads and managing sales funnels
What is the purpose of the 'Rep Gateway Resource' mentioned in the training?
To find documents and resources for representatives
What is the final step in the sales process, as described in the training?
Presenting the demo and closing the deal
What is the duration of the Summus Laser representative's availability during a demo?
1-4 hours
Who should be present during the Summus Medical Laser demo?
Doctors, office managers, and decision makers
What is the primary purpose of the 'Three Questions' during the Summus Medical Laser demo?
To address competitive questions and assertions
What is the primary focus of the Clinical Support provided by Summus Medical Laser?
Peer-to-peer support from experienced doctors
What is the purpose of the Laser Safety Officer (LSO) in a clinic or office?
To review and enforce laser safety protocols
Study Notes
Summus Medical Laser Training: Day 1
- Welcome and introduction to Summus Medical Laser, meeting the staff, and receiving demo lasers
- Review of company history, including FDA clearance and other approvals
- Overview of therapeutic lasers, Class 4 therapy lasers, and Summus Laser
- Laser history, including MicroLight and Avicenna
- Summus Medical Laser methodology and product line
- Features and benefits of Summus Medical Laser, including hands-on learning
Laser Science
- Physics and biological effects of lasers
- Examples of medical (MED) and veterinary (VET) conditions, including clinically and dosage
- Current market analysis, including distribution and competitors
Summus Medical Laser Company History
- Founders and staff
- Company values and vision
- Product line and features
Current Market Analysis
- Distribution in veterinary and medical markets
- Competitors, including Class 3, 3b, and Class 4 therapy lasers
- Other modalities, such as ultrasound and shockwave therapy
- New frontiers, including CDE and interventional treatments
Introduction to Summus Medical Laser, laser history, and overview of Class 4 therapy lasers. Covers the FDA clearance and company background.
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