Study on Customer Preference and Needs in Samsung Mobiles

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30 Questions

What degree is Pradeep V pursuing at Sathyabama Institution of Science and Technology?

Bachelor of Commerce

Where is Sathyabama Institution of Science and Technology located?

Chennai-600119

Who is the Dean of the School of Business Administration?

Dr. Bhuvaneswari G.

What is the accreditation grade given to Sathyabama Institution of Science and Technology by NAAC?

A

What status does Sathyabama Institution of Science and Technology have from UGC?

12B status

Who is Pradeep V's internal guide for the project report?

Not mentioned

What is the main objective of the study?

To examine consumer preference and needs for Samsung mobile phones

In what section of the project does the author discuss the research methodology?

Chapter 3: Research Methodology

What is the purpose of the paper based on the given abstract?

To examine consumer preference for Samsung mobile phones

Which chapter discusses the findings, suggestions, limitations, and conclusion of the study?

Chapter 5: Finding and Suggestion

What do the tables in Chapter 4 mainly cover?

Consumer demographics related to mobile phone usage

Which section explains the sources of data for the study?

Chapter 3: Research Methodology

What is the purpose of the appendix section based on the given text?

To include a questionnaire used in the study

What does the list of tables mainly cover?

Data and information related to consumer preference and usage of Samsung mobile phones

What is the main focus of the study?

Examining consumer preference and needs for Samsung mobile phones

In which section does the author discuss the research design?

Section 3.1: Research Methodology

What is the purpose of Chapter 5 in the study?

To present the limitations of the study

What is the main objective of the study?

To examine consumer preference and needs for Samsung mobile phones

Where can one find the structure of the questionnaire used in the study?

Chapter 3: Research Methodology

What is discussed in Section 4.1 of the study?

Data analysis related to Samsung mobile phones

What is the main objective of the study?

To analyze consumer preference based on the value of goods attributes

What does consumer perception play a vital role in?

Success of any marketed product or services

Where is Samsung headquartered?

Samsung town SEOUL

What made Samsung a favourite of millions?

Innovative features and build quality

What is the purpose of Chapter 1?

To introduce consumer perception and its role in marketing

What do the tables in Chapter 4 mainly cover?

Data on gender, occupation, age, and mobile preferences

What does the explosion in Mobile Brands indicate?

Increase in competition and variety for consumers

What does the research method use for collecting data information?

Quantitative and qualitative tools

What role does consumer perception play in the success of marketed products or services?

It decides the retainment of the product or service in the market.

What is notable about Samsung's performance in India in 2022?

It was the largest vendor of smartphones.

This study delves into the customer preferences and needs related to Samsung mobile phones. It was submitted as part of the Bachelor of Commerce degree requirement at Sathyabama Institution of Science and Technology in May 2022.

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