Strategy vs Planning
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Questions and Answers

What is the difference between planning and strategy?

  • There is no difference between planning and strategy
  • Planning is about activities, while strategy is about choices (correct)
  • Planning is about choices, while strategy is about activities
  • Planning and strategy are the same thing

What is the main purpose of strategic planning in the world of business?

  • To open new plants
  • To have a strategy (correct)
  • To improve customer experience
  • To start talent development programs

What does a strategy need to be in order to be considered great?

  • Based on theory
  • Better than anyone else's
  • Coherent and doable (correct)
  • Translatable into actions

What is one characteristic of a great leader in strategy?

<p>Accepting the fact that you can't be perfect in strategy (A)</p> Signup and view all the answers

What is the benefit of laying out the logic of a strategy clearly, according to the text?

<p>To refine the strategy as you go along (A)</p> Signup and view all the answers

How does the text suggest approaching strategy planning?

<p>By having a single-page strategy document (A)</p> Signup and view all the answers

What is the main difference between planning and strategy?

<p>Planning is more comfortable because it involves controlling costs, while strategy is more challenging because it involves achieving a competitive outcome. (D)</p> Signup and view all the answers

What did Southwest Airlines' strategy focus on?

<p>Flying point to point instead of hub and spoke, using only one type of aircraft, not offering meals on short flights, and encouraging online bookings. (A)</p> Signup and view all the answers

What did the major carriers in the airline industry fail to have?

<p>A theory of how to be better than their competitors. (A)</p> Signup and view all the answers

What is the main challenge associated with developing a strategy?

<p>It cannot be proven in advance whether the strategy will succeed. (D)</p> Signup and view all the answers

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