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Marketing Strategy vs Marketing Planning
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Marketing Strategy vs Marketing Planning

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Questions and Answers

Which one of these best describes marketing strategy?

  • High-level approach for achieving marketing objectives (correct)
  • Tactical approach for achieving marketing objectives
  • Short-term approach for achieving marketing objectives
  • Detailed plan for achieving marketing objectives

    • What is the scope of marketing strategy?

  • Comprehensive and broad (correct)
  • Limited to tactical decisions
  • Focused on short-term goals
  • Narrow and specific

    • What is the time horizon of marketing strategy?

  • Flexible
  • Long-term (correct)
  • Short-term
  • Medium-term

    • What are the components of marketing strategy?

    <p>Fundamental decisions</p> Signup and view all the answers

    What is the purpose of marketing planning?

    <p>To create a detailed plan</p> Signup and view all the answers

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