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Questions and Answers
Which one of these best describes marketing strategy?
Which one of these best describes marketing strategy?
- High-level approach for achieving marketing objectives (correct)
- Tactical approach for achieving marketing objectives
- Short-term approach for achieving marketing objectives
- Detailed plan for achieving marketing objectives
What is the scope of marketing strategy?
What is the scope of marketing strategy?
- Comprehensive and broad (correct)
- Limited to tactical decisions
- Focused on short-term goals
- Narrow and specific
What is the time horizon of marketing strategy?
What is the time horizon of marketing strategy?
- Flexible
- Long-term (correct)
- Short-term
- Medium-term
What are the components of marketing strategy?
What are the components of marketing strategy?
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What is the purpose of marketing planning?
What is the purpose of marketing planning?
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