Strategy: Sustainable Competitive Advantage

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Strategy, at its essence, is about......building profits for short-term success....matching rival businesses' products and quality dimensions in the marketplace....developing lasting success that can support growth and secure the company's future over the long term....realigning the market to provoke change in rival companies....re-creating a business model with regularity.

  • matching rival businesses' products and quality dimensions in the marketplace
  • realigning the market to provoke change in rival companies
  • developing lasting success that can support growth and secure the company's future over the long term (correct)
  • building profits for short-term success
  • re-creating a business model with regularity

Every strategy needs......to include similar characteristics to rival company strategies....to employ diverse and sundry operating practices for producing greater control over sales growth targets....to mimic the plans of the industry's most successful companies....a distinctive element that attracts customers and produces a competitive edge....to pursue conservative growth built on historical strengths.

  • to mimic the plans of the industry's most successful companies
  • to pursue conservative growth built on historical strengths
  • to include similar characteristics to rival company strategies
  • a distinctive element that attracts customers and produces a competitive edge (correct)
  • to employ diverse and sundry operating practices for producing greater control over sales growth targets

A company's strategy stands a better chance of succeeding when......managers copy the strategic moves of successful companies in its industry....it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals....managers employ conservative strategic moves based on past experience and form an underlying basis of control....it is developed through a collaborative process involving all managers and staff from all levels of the organization....managers focus on meeting or beating shareholder expectations.

  • it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals (correct)
  • managers focus on meeting or beating shareholder expectations
  • managers employ conservative strategic moves based on past experience and form an underlying basis of control
  • it is developed through a collaborative process involving all managers and staff from all levels of the organization
  • managers copy the strategic moves of successful companies in its industry

In crafting a company's strategy, managers......need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals.... are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility....have comparatively little freedom in choosing the "hows" of strategy....face the biggest challenge of how closely to replicate strategies of successful companies in the industry....are well-advised to be risk-averse and develop a "conservative" strategy—"dare-to-be-different" strategies are rarely successful.

<p>need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals (E)</p> Signup and view all the answers

A company achieves a competitive advantage when it......has a profitable business model....provides buyers with superior value compared to rival sellers or offers the same value at a lower cost....is consistently able to achieve both its strategic and financial objectives....is able to maximize shareholder wealth....has a strategy well-matched to its business model.

<p>provides buyers with superior value compared to rival sellers or offers the same value at a lower cost (E)</p> Signup and view all the answers

A winning strategy is one that......fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance....can pass the ethical standards test, the strategic intent test, and the profitability test....results in a company becoming the dominant industry leader....is highly profitable and boosts the company's market share.... builds strategic fit, is socially responsible, and maximizes shareholder wealth.

<p>fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance (B)</p> Signup and view all the answers

Crafting and executing a strategy is a top-priority managerial task because......it allows all company personnel, and especially senior executives, to know the answer to "who are we, what do we do, and where are we headed?"...it establishes how well executives perform these tasks and are the key determinants of executive compensation....it is management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance....it helps management create tight fits between a company's strategic vision and business model....it provides clear guidance as to what the company's business model and strategic intent are, and helps keep managerial decision-making from being rudderless.

<p>it is management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance (D)</p> Signup and view all the answers

Troopline Inc., an online laptop retailer, sells laptops of similar range and features as other online laptop retailers. Which of the value propositions would NOT benefit the company?

<p>establishing a comparison feature tab that allows customers to compare offerings from other online retailers. (E)</p> Signup and view all the answers

Which of the following consumer goods companies does NOT pursue the same business model?

<p>Dell laptops (D)</p> Signup and view all the answers

Consider the following three companies and their strategies. Company A is an established database management company that acquires a well-reputed but small publishing house to enter the booming publishing industry. Company B, a sports management house, declared bankruptcy during a recent recession but now has created a television network that airs regional sports events. Company C, a package delivery business, is a startup based on delivery efficiency models created by a few students, and delivers almost all kinds of packages. Which of the following describes the use of strategies by these companies accurately?

<p>All three companies employ deliberate strategies. (C)</p> Signup and view all the answers

The strategy-making, strategy-executing process is shaped by

<p>external factors such as the industry's economic and competitive conditions and internal factors such as the company's collection of resources and capabilities. (A)</p> Signup and view all the answers

Management's strategic vision for an organization

<p>charts a strategic course for the organization (&quot;where we are going&quot;) and provides a rationale for why this directional path makes good sense. (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of an effectively worded strategic vision statement?

<p>consensus-driven (commits the company to a &quot;mainstream&quot; directional path that almost all stakeholders will enthusiastically support) (D)</p> Signup and view all the answers

The primary difference between a company's mission statement and the company's strategic vision is that

<p>a mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth &quot;where we are going and why.&quot; (D)</p> Signup and view all the answers

Which of the following is the best example of a well-stated financial objective?

<p>Increase earnings per share by 15 percent annually. (D)</p> Signup and view all the answers

Which of the following is NOT an example of a strategic objective

<p>Boost internal cash flows by seven percent to fund new research and development activities. (B)</p> Signup and view all the answers

Business strategy concerns

<p>strengthening the market position and building competitive advantage for a single line of business. (C)</p> Signup and view all the answers

In the strategy-making, strategy-executing process, effective corporate governance requires a company's board of directors to

<p>oversee the company's strategic direction, evaluate the caliber of senior executives' skills, handle executive compensation, and oversee financial reporting practices. (A)</p> Signup and view all the answers

In a single-business company, the strategy-making hierarchy consists of

<p>business strategy, functional strategies, and operating strategies. (C)</p> Signup and view all the answers

The key duties of a company's board of directors in the strategy-making, strategy-executing process include

<p>overseeing the company's financial accounting and financial reporting practices and evaluating the caliber of senior executives' strategy-making/strategy-executing skills. (D)</p> Signup and view all the answers

The strategically relevant factors outside a company's industry boundaries—economic conditions, political factors, sociocultural forces, technological factors, environmental factors, and legal/regulatory conditions—are known as

<p>a company's &quot;macro-environment.&quot; (C)</p> Signup and view all the answers

Which of the following is LIKELY to have the biggest strategy-shaping impact on on-demand transportation providers such as Uber and Lyft?

<p>Apple launches a global network of driverless cars, buses, and trucks on demand via mobile app. (B)</p> Signup and view all the answers

Rivalry among competing sellers decreases

<p>when buyer demand is growing rapidly. (E)</p> Signup and view all the answers

Potential entrants are more likely to be deterred from actually entering an industry when

<p>incumbent firms are willing and able to be aggressive in defending their market positions against entry. (E)</p> Signup and view all the answers

The bargaining leverage of suppliers is greater when

<p>the suppliers' products/services account for a small percentage of industry members' costs. (A)</p> Signup and view all the answers

A competitive environment where there is strong rivalry among sellers, low entry barriers, strong competition from substitute products, and considerable bargaining leverage on the part of both suppliers and customers

<p>is competitively unattractive from the standpoint of earning good profits. (D)</p> Signup and view all the answers

The task of driving-forces analysis is to

<p>identify the driving forces, assess whether their impact will make the industry more or less attractive, and determine what strategy changes are needed to prepare for the impacts of the driving forces. (E)</p> Signup and view all the answers

Which of the following driving forces would have the LEAST impact on the attractiveness of the automobile industry?

<p>shifts in who buys the product and how the product is used (D)</p> Signup and view all the answers

Competitive intelligence can be gleaned from

<p>company press releases, company websites, management presentations, and annual reports and 10-K filings. (A)</p> Signup and view all the answers

The key success factors in an industry

<p>are those competitive factors that most affect industry members' abilities to prosper in the marketplace—the particular strategy elements, product attributes, operational approaches, resources, and competitive capabilities that spell the difference between being a strong competitor and a weak one, and between profit and loss. (E)</p> Signup and view all the answers

Which of the following is NOT an analytical tool for revealing a company's competitiveness and for helping to match the strategy to the company's own particular circumstances?

<p>best practice concept (D)</p> Signup and view all the answers

Key "functional" strategies of a company include all of the following EXCEPT

<p>alliance and partnerships as well as merger and acquisition growth strategies. (D)</p> Signup and view all the answers

Which one of the following is NOT an intangible resource?

<p>technological assets (A)</p> Signup and view all the answers

For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should

<p>be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals. (A)</p> Signup and view all the answers

When a company has become proficient in modifying, upgrading, or deepening the company's resources and capabilities in response to its changing environment and market opportunities, it is called

<p>a dynamic capability. (D)</p> Signup and view all the answers

Which of the following is NOT accurate as concerns a distinctive competence?

<p>A distinctive competence is typically less restrictive for rivals to copy than a core competence. (A)</p> Signup and view all the answers

Which of the following is NOT something that can be gleaned from a company's SWOT?

<p>how to turn a core competence into a distinctive competence (D)</p> Signup and view all the answers

Benchmarking involves

<p>comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs and effectiveness of these activities. (C)</p> Signup and view all the answers

Strategy, at its essence, is about......

<p>developing lasting success that can support growth and secure the company's future over the long term (E)</p> Signup and view all the answers

Every strategy needs......

<p>a distinctive element that attracts customers and produces a competitive edge (A)</p> Signup and view all the answers

A company's strategy stands a better chance of succeeding when......

<p>it is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals (E)</p> Signup and view all the answers

In crafting a company's strategy, managers......

<p>need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals (A)</p> Signup and view all the answers

A company achieves a competitive advantage when it......

<p>provides buyers with superior value compared to rival sellers or offers the same value at a lower cost (B)</p> Signup and view all the answers

A winning strategy is one that......

<p>fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance (D)</p> Signup and view all the answers

Crafting and executing a strategy is a top-priority managerial task because......

<p>it is management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance (E)</p> Signup and view all the answers

The means to enhance differentiation through activities at the forward end of the value chain system do NOT include

<p>enhancing cost-reducing activities with defensive functionality designed to create incentives. (A)</p> Signup and view all the answers

A company's value-creating activities can offer a competitive advantage in one of two ways

<p>contribute to greater efficiency and lower costs and provide a basis for differentiation. (E)</p> Signup and view all the answers

Flashcards

Essence of Strategy

Developing lasting success that can support growth and secure the company's future over the long term.

Every Strategy Needs

A distinctive element that attracts customers and produces a competitive edge.

Successful Strategy

It is predicated on competitive moves aimed at appealing to buyers in ways that set the company apart from rivals.

Crafting a Company's Strategy

Need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals

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Competitive Advantage

Provides buyers with superior value compared to rival sellers or offers the same value at a lower cost.

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Winning Strategy

Fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance.

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Crafting and Executing Strategy

It is management's prescription for doing business, its roadmap to competitive advantage, a game plan for pleasing customers, and its formula for improving performance.

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Value Propositions to AVOID

Establishing a comparison feature tab that allows customers to compare offerings from other online retailers.

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Different Business Model

Dell laptops

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Strategy Types Employed

All three companies employ deliberate strategies.

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Strategy-Making is Shaped By

External factors such as the industry's economic and competitive conditions and internal factors such as the company's collection of resources and capabilities.

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Management's Strategic Vision

Charts a strategic course for the organization ("where we are going") and provides a rationale for why this directional path makes good sense.

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NOT a Characteristic of Vision Statement

Consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support)

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Mission vs. Strategic Vision

A mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."

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Well-Stated Financial Objective

Increase earnings per share by 15 percent annually.

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NOT a Strategic Objective

Boost internal cash flows by seven percent to fund new research and development activities.

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Business Strategy Concerns

Strengthening the market position and building competitive advantage for a single line of business.

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Corporate Governance Requires

Oversee the company's strategic direction, evaluate the caliber of senior executives' skills, handle executive compensation, and oversee financial reporting practices.

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Strategy-Making Hierarchy

Business strategy, functional strategies, and operating strategies.

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Key Duties of Board of Directors

Overseeing the company's financial accounting and financial reporting practices and evaluating the caliber of senior executives' strategy-making/strategy-executing skills.

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Strategically Relevant Factors

A company's "macro-environment."

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Biggest Strategy-Shaping Impact

Apple launches a global network of driverless cars, buses, and trucks on demand via mobile app.

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Rivalry Decreases When

When buyer demand is growing rapidly.

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Deterring Potential Entrants

incumbent firms are willing and able to be aggressive in defending their market positions against entry.

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Greater Bargaining Leverage

The suppliers' products/services account for a small percentage of industry members' costs.

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Strong Rivalry is

Is competitively unattractive from the standpoint of earning good profits.

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Task of Driving-Forces Analysis

Identify the driving forces, assess whether their impact will make the industry more or less attractive, and determine what strategy changes are needed to prepare for the impacts of the driving forces.

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Least Impactful Driving Force

shifts in who buys the product and how the product is used

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Information on Competiion

Company press releases, company websites, management presentations, and annual reports and 10-K filings.

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Key Success Factors

Are those competitive factors that most affect industry members' abilities to prosper in the marketplace—the particular strategy elements, product attributes, operational approaches, resources, and competitive capabilities that spell the difference between being a strong competitor and a weak one, and between profit and loss.

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NOT Analytical Tool

best practice concept

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NOT Key Strategy

alliance and partnerships as well as merger and acquisition growth strategies.

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NOT Intangible Resource

technological assets

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Competitive Advantage Resource

Be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.

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Proficient Modification

a dynamic capability.

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Not Distinctive Competent

A distinctive competence is typically less restrictive for rivals to copy than a core competence.

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NOT SWOT

how to turn a core competence into a distinctive competence

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Benchmarking

Comparing how different companies perform various value chain activities and then making cross-company comparisons of the costs and effectiveness of these activities.

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Differentiation Activity is NOT

enhancing cost-reducing activities with defensive functionality designed to create incentives.

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Creating Activities offer value by

Contribute to greater efficiency and lower costs and provide a basis for differentiation.

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Study Notes

  • Strategy is essentially about achieving long-term success that fosters growth and secures a company's future.
  • Every effective strategy requires a unique element which attracts customers while creating a competitive edge.
  • A company's strategy is more likely to succeed when its competitive actions appeal to buyers, differentiating it from competitors.
  • In forming a strategy, managers should aim for a sustainable competitive advantage to attract customers and outperform rivals.
  • A company gains a competitive advantage by providing superior value to buyers when compared to rival sellers, or by offering the same value at a lower cost.
  • A successful strategy aligns with the company's situation both internally and externally, builds a sustainable competitive advantage, and enhances company performance.
  • Crafting and executing strategy is a key management task, offering a roadmap to competitive advantage, pleasing customers, and improving performance.
  • Establishing a comparison feature tab that allows customers to compare offerings from other online retailers would NOT benefit Troopline Inc because it would drive customers to competitors, whereas, providing perks like free delivery, mobile-friendly sites, flexible payment, and high-resolution images add value for cutomers.
  • Consumer goods companies like Nintendo, Keurig, Epson, and Gillette employ similar business models unlike Dell.
  • Company A, B, & C all employ deliberate strategies.
  • The strategy-making and executing process is influenced by external factors (economic and competitive conditions) and internal factors (resources and capabilities).
  • A strategic vision charts the organization's direction and explains the reasoning behind it.
  • An effectively worded strategic vision is focused, graphic, directional, and easily communicated, rather than consensus-driven.
  • A mission statement focuses on the company's present scope and purpose, while a strategic vision outlines its future direction and goals.
  • A well-stated objective would be "Increase earnings per share by 15 percent annually."
  • A strategy that is NOT an example of a strategic objective: "Boost internal cash flows by seven percent to fund new research and development activities."
  • Business strategy is focused on strengthening market position and creating competitive advantage for a specific line of business.
  • Effective corporate governance requires the board of directors to oversee strategic direction, evaluate executives, handle compensation, and monitor financial reporting.
  • In a single-business company, the hierarchy includes business, functional, and operating strategies. Other considerations include reviewing accounting practices and evaluating skills.
  • A company's board oversees financial practices and assesses executives' strategy skills during strategy-making.
  • Factors outside a company's industry boundaries are considered a company's "macro-environment."
  • Apple launching a global network of driverless cars would greatly impact on-demand transportation providers.
  • Rivalry among competitors declines when buyer demand increases rapidly.
  • Potential entrants are less likely to enter when incumbent firms aggressively defend their market positions.
  • Suppliers' bargaining leverage increases when their products are a small part of industry members' costs.
  • A competitive environment with strong rivalry, low entry barriers, and significant supplier and customer power is unattractive for earning good profits.
  • Driving-forces analysis identifies forces, assesses their impact on industry attractiveness, and determines necessary strategy changes.
  • Shifts in who buy the product and/or changes in how the product is used would have the LEAST impact on the attractiveness of the automobile industry.
  • Competitive intelligence can be gathered from company press releases, websites, presentations, annual reports, and filings.
  • Key success factors affect industry members' ability to succeed in the marketplace, including strategy elements, product attributes, and competitive skills.
  • The best practice concept is NOT an analytical tool for revealing a company's competitiveness. Other considerations include a company's products and services.
  • Alliance/Partnership/Merger/Acquisition growth strategies are NOT included in key functional strategies.
  • Technological assets are NOT an intangible resource.
  • Resources/Capabilities should be hard to copy, rare, valuable, and not easily substituted to have a competitive advantage.
  • A company that is capable of modifying, upgrading, or deepening its resources and capabilities has a dynamic capability.
  • A distinctive competence CANNOT be more restrictive for rivals to copy than a core competence.
  • A SWOT analysis does NOT show how to turn a core competence into a distinctive competence.
  • Benchmarking compares value chain activities across companies to assess costs and effectiveness.
  • Enhancing cost-reducing activities with defensive functionality designed to create incentives is NOT a means to enhance differentiation.
  • A company's value-creating activities can offer a competitive edge by lowering costs/greater efficiency and providing a basis for differentiation.

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