Strategic Planning for Competitive Advantage in Marketing Quiz
5 Questions
1 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the difference between objectives and goals?

  • Objectives are flexible, while goals are rigid
  • Objectives define specific actions, while goals are broader outcomes (correct)
  • Objectives are broader outcomes, while goals define specific actions
  • Objectives are time-bound, while goals are not

What is an example of a company objective from the text?

  • Reduce climate-related impacts (correct)
  • Improve employee satisfaction
  • Increase market share by 10%
  • Maximize profits

What is the purpose of setting company objectives?

  • To define specific actions necessary to fulfill the mission (correct)
  • To set broad outcomes for the company
  • To maximize profits
  • To increase employee satisfaction

What is a strategic business unit (SBU) according to the text?

<p>Logical groups of products, geographies, or channels that operate independently (C)</p> Signup and view all the answers

What is the focus of PepsiCo's objective mentioned in the text?

<p>Focus on consumer health through nutrition and product choices (C)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Browser