Strategic Planning for Competitive Advantage in Marketing Quiz

• Objectives are flexible, while goals are rigid
• Objectives define specific actions, while goals are broader outcomes (correct)
• Objectives are broader outcomes, while goals define specific actions
• Objectives are time-bound, while goals are not

• Reduce climate-related impacts (correct)
• Improve employee satisfaction
• Increase market share by 10%
• Maximize profits

• To define specific actions necessary to fulfill the mission (correct)
• To set broad outcomes for the company
• To maximize profits
• To increase employee satisfaction

<p>Logical groups of products, geographies, or channels that operate independently (C)</p> Signup and view all the answers

<p>Focus on consumer health through nutrition and product choices (C)</p> Signup and view all the answers