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Strategic Marketing Session 4 Quiz

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Questions and Answers

What is the importance of a brand having a purpose that adds value to society?

It leads to better economic results compared to competitors (correct)

It decreases the company's profits

It makes consumers less interested in the brand

It has no impact on the company's economic results

What is the '4'As Brand Loyalty Ladder' mentioned in the text?

A ladder used for climbing in the corporate world

A ladder-shaped branding strategy for companies

A model representing the levels of brand loyalty from least loyal to most loyal (correct)

A new product line developed by companies to increase loyalty

What is the key concept behind the 'Hearts: Making them stay because they love the brand' strategy?

Promoting discounts and sales

Creating emotional connections with consumers (correct)

Ignoring consumer preferences

Focusing on aggressive marketing tactics

What does Moët Chandon's brand purpose signify according to the text?

To turn any occasion into a celebration Signup and view all the answers

In what way does Dodot's purpose contribute to its brand essence?

By helping parents raise happy healthy babies Signup and view all the answers

What is the core purpose of North Face as described in the text?

To encourage people to explore and know their limits Signup and view all the answers

What percentage of consumers consider social tolerance very important?

63% Signup and view all the answers

Which type of benefit in 'The Magic Triangle' focuses on preempting competition?

Rational benefits Signup and view all the answers

According to GfK Brandfulness, what is extremely important for 45% of consumers?

Social Responsibility Signup and view all the answers

What is one of the monetary benefits mentioned in the text that businesses should watch out for price elasticity?

Best price guaranteed Signup and view all the answers

How many people in Spain would choose a brand for its support to a specific cause?

1 in 4 Signup and view all the answers

Which value is considered extremely important for 65% of consumers?

Environmental sustainability Signup and view all the answers