Strategic Marketing Planning Quiz

Firstly, let's talk about the data gathering process or inputs. As marketers, we need to gather relevant information to make informed decisions. There are six inputs that we need to consider: 1. Socio-Political: This involves analyzing the current political and social trends in the market that can affect your business. 2. Economic-Cultural: This involves looking at the economic and cultural factors in the market that can impact your business. 3. Technological Factors: This involves analyzing the current technology trends that can affect your business. 4. Industry & Competitors Analysis: This involves analyzing the industry landscape in which your business operates and the strengths and weaknesses of your competitors. 5. ______: This involves knowing your target market.