Strategic Management Overview

Strategic Intent

• Clarifies an organization's purpose, long-term goals, and mission, vision, and objectives

Environment Scanning

• Involves identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) by analyzing the internal and external environments of a business.

Strategy Formulation

• Creates specific plans and policies to achieve organizational objectives
• Includes defining the business strategy, operational strategies, and transformational strategies

Strategy Implementation

• Involves effectively executing the formulated strategies
• Includes resource allocation, organizational structure, and managing change

Strategy Evaluation and Control

• This step consists of monitoring and assessing the performance of implemented strategies to ensure they meet the desired goals
• Allows for necessary adjustments to improve performance

Functional-Level Strategy

• Focuses on the implementation of strategies in specific departments, such as marketing, finance, and operations, to support the overall business-level strategy.
• Examples include: developing specific marketing campaigns targeted at a specific segment, creating a financial plan to manage cash flow, and optimizing production processes to improve efficiency.

Corporate-Level Strategy

• Deals with the overall direction of a company
• Involves decisions about entering new markets, acquiring other companies, or divesting from existing businesses

Develop Action Plans

• Involves breaking down strategies into specific tasks and activities
• Assigns responsibilities to individuals or teams for each task and sets timelines to track progress

Allocate Resources

• Involves allocating financial, human, and physical resources to support the implementation of strategies
• Financial resources: budgeting for various activities
• Human resources: ensuring that the right people with the necessary skills are assigned to each task
• Physical resources: ensuring the availability of equipment, technology, and facilities

Establish Organizational Structure

• Creating an organizational structure that supports the strategy
• Includes defining roles, responsibilities, and communication channels to ensure smooth information flow

Significance of Strategic Management

• Provides clear direction for the organization by defining its mission, vision, and objectives
• Helps improve organizational performance and efficiency by setting clear goals and monitoring progress
• Enables organizations to adapt to changes in the external environment, ensuring long-term sustainability and competitiveness

Strategic Analysis Tools

• Tools such as the BCG Matrix and Porter’s Five Forces help to evaluate and select the best strategies
• BCG Matrix: a tool for analyzing a company's product portfolio based on market share and market growth rate
• Porter's Five Forces: a framework for analyzing the competitive landscape of an industry

Evaluate and Select Strategies

• Assessing the feasibility, acceptability, and suitability of different strategic options to determine the best courses of action

This quiz covers the key components of strategic management, including strategic intent, environmental scanning, strategy formulation, implementation, evaluation, and functional-level strategies. Test your knowledge on how organizations develop and execute their strategies effectively.