Podcast
Questions and Answers
What is the purpose of the Competitive Profile Matrix (CPM)?
What is the purpose of the Competitive Profile Matrix (CPM)?
- To analyze a firm's internal strengths and weaknesses
- To assess the overall industry landscape and identify opportunities and threats
- To identify a firm's major competitors and its particular strengths and weaknesses in relation to a sample firm's strategic position (correct)
- To determine the weights and ratings of critical success factors
What is PGBL (Political, Governmental, Business Trends & Legal) all about?
What is PGBL (Political, Governmental, Business Trends & Legal) all about?
- Assign weights to the factors
- helps the business navigate political landscapes, comply with regulations, stay ahead of trends, & adapt to legal limitations to exploit opportunities and mitigate threats (correct)
- Divide the factors into opportunities and threats
- Analyze the competitive landscape using the Competitive Profile Matrix
What is the purpose of assigning weights to the critical success factors in the Competitive Profile Matrix?
What is the purpose of assigning weights to the critical success factors in the Competitive Profile Matrix?
- To identify the firm's major competitors
- To rate how well the company is performing in each area
- To calculate the weighted score for each factor
- To determine the relative importance of each factor in succeeding in the industry (correct)
What does the 'rating' component in the Competitive Profile Matrix refer to?
What does the 'rating' component in the Competitive Profile Matrix refer to?
What is the purpose of dividing the external factors in the PGBL process into 'opportunities' and 'threats'?
What is the purpose of dividing the external factors in the PGBL process into 'opportunities' and 'threats'?
What is the total weights in the Competitive Profile Matrix when add up?
What is the total weights in the Competitive Profile Matrix when add up?
What is the 'weighted score' component in the Competitive Profile Matrix?
What is the 'weighted score' component in the Competitive Profile Matrix?
Which of the following is NOT one of the four elements used in the Competitive Profile Matrix?
Which of the following is NOT one of the four elements used in the Competitive Profile Matrix?
What is the purpose of the PGBL (Political, Governmental, Business Trends & Legal) process?
What is the purpose of the PGBL (Political, Governmental, Business Trends & Legal) process?
Which of the following is NOT a step in the PGBL (Political, Governmental, Business Trends & Legal) process?
Which of the following is NOT a step in the PGBL (Political, Governmental, Business Trends & Legal) process?
