Strategic Management Concepts Quiz

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Questions and Answers

What determines the vulnerability of a strategic group to substitutes?

  • Product differentiation
  • Mobility barriers (correct)
  • Firm size
  • Market share

Which factor is NOT a characteristic affecting firm profitability?

  • Characteristics of the strategic group
  • The global economy (correct)
  • Firm's position within its strategic group
  • Common industry characteristics

Why might smaller firms outperform larger ones in terms of profitability?

  • Increased market share
  • Better access to resources
  • Higher advertising budgets
  • Limited scale economies (correct)

Which strategy can achieve superior profitability aside from cost leadership?

<p>Differentiation (A)</p> Signup and view all the answers

What is a key limitation of the product life cycle concept when predicting industry evolution?

<p>It assumes uniform changes across the industry. (C)</p> Signup and view all the answers

Which of the following is a driving force of industry evolution?

<p>Changes in buyer segments served (B)</p> Signup and view all the answers

The strategic group map is used primarily for what purpose?

<p>To analyze mobility barriers and strategic diversity (A)</p> Signup and view all the answers

What is a characteristic of oligopolistic industries?

<p>Firms are mutually dependent (D)</p> Signup and view all the answers

Which factor contributes to greater rivalry among competitors in an industry?

<p>Slow industry growth (A)</p> Signup and view all the answers

Which factor is NOT included in the long-run changes in growth that drive industry evolution?

<p>Market saturation levels (A)</p> Signup and view all the answers

What type of move is characterized by actions that improve a firm's position at the expense of competitors?

<p>Threatening moves (B)</p> Signup and view all the answers

Which type of commitment involves a firm promising to stick with a competitive move?

<p>Offensive commitment (C)</p> Signup and view all the answers

What is essential for effectively communicating commitment in competitive strategies?

<p>Visible assets and mechanisms (C)</p> Signup and view all the answers

How can firms deter unwanted competitive actions?

<p>By establishing credible commitments (A)</p> Signup and view all the answers

What can be considered a cooperative or nonthreatening move?

<p>Improving internal practices (A)</p> Signup and view all the answers

Which of the following describes defensive moves in competitive strategy?

<p>Retaliating against competitor moves (D)</p> Signup and view all the answers

What is one primary reason for fragmentation in industries?

<p>High transportation costs (C)</p> Signup and view all the answers

Which of the following strategies can help firms overcome fragmentation?

<p>Creating economies of scale (C)</p> Signup and view all the answers

What factor typically inhibits consolidation in fragmented industries?

<p>Exit barriers (D)</p> Signup and view all the answers

Which of the following best describes a characteristic of fragmented industries?

<p>Limited market influence by individual firms (D)</p> Signup and view all the answers

Which factor is NOT a cause of industry fragmentation?

<p>Strong economies of scale (D)</p> Signup and view all the answers

What can firms do to neutralize aspects causing fragmentation?

<p>Decouple production from other business aspects (A)</p> Signup and view all the answers

Which of the following is a disadvantage associated with diseconomies of scale in a fragmented industry?

<p>Reduced operational efficiency due to complexity (A)</p> Signup and view all the answers

What role does government regulation play in fragmented industries?

<p>Restricts firm size and market concentration (A)</p> Signup and view all the answers

What is the main purpose of establishing a formal competitor intelligence system?

<p>To ensure efficient data gathering, analysis, and communication to decision-makers. (D)</p> Signup and view all the answers

Which type of market signal serves as formal communications about future actions?

<p>Prior Announcements of Moves (A)</p> Signup and view all the answers

What might competitors' discussions about their own moves convey?

<p>They justify their actions and communicate commitment. (A)</p> Signup and view all the answers

What does a divergence from past goals or industry precedent signal?

<p>Potential shifts in strategy or competitive intentions. (D)</p> Signup and view all the answers

How does the cross-parry technique function in competitive strategy?

<p>By signaling displeasure with a move in a different area. (A)</p> Signup and view all the answers

Private antitrust suits primarily signal what type of behavior?

<p>Displeasure or harassment from weaker firms. (B)</p> Signup and view all the answers

What can enhance the accuracy of interpreting market signals?

<p>Studying a competitor's history of signaling and actions. (D)</p> Signup and view all the answers

Which of the following actions can be considered a method of signaling with a fighting brand?

<p>Introducing a brand that punishes or threatens a competitor. (A)</p> Signup and view all the answers

What is one benefit of integrating into an adjacent industry?

<p>Entering a higher-return business (B)</p> Signup and view all the answers

How does vertical integration help offset bargaining power?

<p>By revealing true input costs (D)</p> Signup and view all the answers

What is one strategic cost associated with vertical integration?

<p>Increased exit barriers (A)</p> Signup and view all the answers

Vertical integration can enhance a firm's ability to differentiate by:

<p>Controlling more elements of production/distribution (C)</p> Signup and view all the answers

What might be a consequence of increased operating leverage in an integrated business?

<p>Magnified earnings fluctuations from disruptions (D)</p> Signup and view all the answers

Which of the following is a risk of integration with respect to technology?

<p>Foreclosure of technology and know-how (C)</p> Signup and view all the answers

What challenge does integrating units pose in terms of capacity?

<p>Imbalances can force reliance on non-integrated competitors (B)</p> Signup and view all the answers

What is a primary concern related to capital investment in integrated businesses?

<p>Capital consumption with opportunity costs elsewhere (C)</p> Signup and view all the answers

What is a key consideration when analyzing structural entry barriers?

<p>The likelihood of competitor retaliation (D)</p> Signup and view all the answers

Which of the following industries are considered risky targets for entry?

<p>Slow growth and high concentration industries (A)</p> Signup and view all the answers

What can be an advantage of entry into an industry in disequilibrium?

<p>Opportunities to exert influence over market structure (C)</p> Signup and view all the answers

What is one condition that can lead to profitable acquisitions?

<p>Low floor price due to seller’s pessimism (C)</p> Signup and view all the answers

Which scenario would likely NOT benefit a firm during an acquisition?

<p>The buyer lacks unique operational capabilities (D)</p> Signup and view all the answers

Which strategy is NOT considered a generic concept for entry into a new business?

<p>Operating with high advertisement spend (D)</p> Signup and view all the answers

What factor can eliminate above-average returns for the buyer in an acquisition?

<p>A balanced market for companies (C)</p> Signup and view all the answers

Which of the following does not represent a favorable condition for internal entry?

<p>High concentration of competitors (A)</p> Signup and view all the answers

Flashcards

Prior Announcements of Moves

Formal communications from competitors about future actions. These can be preemptive moves, threats, tests of competitor sentiment, conciliatory gestures, or communications with the financial community.

Announcements of Results or Actions After the Fact

Competitors disclosing information, sometimes selectively or even misleadingly, to influence the behavior of other competitors.

Competitors' Discussions of the Industry

Competitors commenting publicly on industry conditions, forecasts, and competitor moves. These comments may reveal competitor assumptions and contain pleas for cooperation or price discipline.

Competitors' Discussions of Their Own Moves

Competitor explanations or discussions about their moves. These can be about justifying actions, communicating commitment, or deterring others from following.

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Competitor's Tactics

The specific choices of strategic variables, such as price, advertising levels, and capacity additions, by competitors. These choices signal their motives and intentions.

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Manner in Which Strategic Changes Are Implemented

The specific timing, location, and initial target of strategic changes can distinguish between aggressive moves and those seeking industry-wide benefit.

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Divergence from Past Goals or Industry Precedent

Competitors deviating from their historical patterns can signal potential shifts in strategy or competitive intentions.

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The Cross-Parry

A competitor's response to a competitor's move in one area with a move in a different area. It indirectly signals displeasure and raises the threat of retaliation.

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Market Share & Profitability Myth

Large companies with high market share don't always mean the highest profitability. Factors like differentiation or focus can give smaller players an advantage.

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Cost Leadership Myth

Cost leadership isn't the only path to success. Unique products, specific focus, or strong barriers can also drive profitability.

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Strategic Group Map

This tool helps analyze industry dynamics by mapping competitor positions based on key strategic factors.

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Mobility Barriers

These are barriers that make it difficult for companies to move between strategic groups. Examples include brand reputation, cost structure, or government regulations.

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Industry Evolution

This concept describes how industries evolve over time, driven by factors such as technology, competition, and consumer needs.

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Evolutionary Processes

This framework helps analyze industry evolution by understanding how factors like demographics, technology, or customer needs change the landscape.

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Changes in Buyer Segments

One of the major drivers of industry evolution is changes in the size or behavior of the customer base.

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Product Life Cycle

This is a widely used model for understanding product maturity, but it has limitations as industry evolution is rarely linear.

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Industry Instability

The potential for competitive battles is influenced by factors like the number of players, market growth, fixed costs, product differentiation, and the difficulty of exiting the market. Industries with more competitors, slow growth, high fixed costs, low differentiation, and difficulty leaving are more likely to experience intense rivalry.

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Competitor Analysis

Understanding competitors' strengths, weaknesses, likely actions, and their ability to respond to your moves is essential. It's like studying your opponent in a chess game.

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Cooperative or Nonthreatening Moves

These are moves that don't directly threaten rivals, such as improving internal processes, making changes that benefit everyone if followed, or pursuing opportunities that competitors won't match. Think of it as expanding your own capabilities without directly attacking others.

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Threatening Moves

These are moves that aim to improve your position at the expense of your competitors. It requires careful consideration of the likelihood, speed, effectiveness, and potential retaliation from rivals.

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Defensive Moves

These moves aim to deter or counter competitor actions. They involve immediate retaliation, blocking new entry, or making credible commitments to retaliate if necessary.

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Commitment

Commitment involves visibly demonstrating your resources and intentions, shaping competitor perceptions, and discouraging undesirable actions. A strong commitment can be a powerful deterrent.

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Communicating Commitment

Clear communication of commitment requires having the resources and mechanisms to follow through, a consistent history of honoring commitments, a perception of being unlikely to back down, and the ability to detect if competitors are violating agreements.

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Oligopolistic Settings

In industries with few players, companies' actions affect each other significantly. One company's move can trigger a chain reaction from others, creating a dynamic and interconnected market.

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Structural Entry Barriers

Conditions that make it difficult for new firms to enter a market, such as high capital requirements or strong brand loyalty.

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Incumbent Retaliation

Actions taken by existing companies to discourage new entrants, such as lowering prices or increasing advertising.

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Industries Prone to Retaliation

Industries with slow growth, commodity products, high fixed costs, or a high concentration of players are more likely to see fierce retaliation from existing businesses.

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Favorable Industries for Internal Entry

Industries that are in turmoil, where the playing field is shifting, or where existing firms are slow to react are more attractive for new entrants.

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Efficient Market for Companies

The price of an acquisition depends on the market value of the company being acquired, setting a minimum price for the buyer.

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Conditions for Profitable Acquisitions

Situations where the buyer has a unique advantage over the seller, like access to better information or a superior ability to operate the business, which can lead to profitable acquisitions.

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Buyer Has Superior Information

When the buyer has more knowledge about the seller's business or the market in general, potentially leading to a more advantageous acquisition.

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Distinctive Ability to Improve Seller's Operations

Acquisitions are more likely to be profitable when the buyer can improve the seller's operations by leveraging its expertise or resources.

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Absence of Economies of Scale or Experience Curve

The absence of advantages based on size or accumulated production experience.

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High Transportation Costs

High costs associated with transporting products, limiting the area a company can serve efficiently.

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Diseconomies of Scale

When it's difficult for a company to operate at a large scale due to managing complex products, maintaining low overhead, or offering customized services.

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Diverse Market Needs

Variations in customer preferences and demands for unique products, leading to smaller market shares for individual companies.

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High Product Differentiation (Based on Image)

When many smaller companies survive because they distinguish themselves through brand image rather than lower prices or efficiency.

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Exit Barriers

Barriers that prevent failing companies from leaving the market, leading to more competitors and further fragmentation.

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Standardize Diverse Market Needs

Standardizing products or marketing to appeal to a broader audience, reducing the need for specialized options.

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Make Acquisitions for Critical Mass

Acquiring other companies to gain a significant market share and achieve economies of scale.

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Tap into Technology

Gaining critical knowledge of upstream or downstream technologies, which helps a company understand and leverage its position in the value chain.

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Assure Supply and/or Demand

Reducing uncertainty about access to inputs or markets, often crucial in capital-intensive industries, by ensuring a stable supply of resources and a reliable market for products.

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Offset Bargaining Power

Counteracting the influence of powerful suppliers or buyers by having control over key parts of the value chain, allowing for better negotiation and more favorable terms.

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Enhanced Ability to Differentiate

Gaining control over more aspects of production and distribution, allowing for improved product differentiation and higher value creation.

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Elevate Entry/Mobility Barriers

Increasing barriers to entry and hindering competitors from easily changing their strategic positions, thus securing a competitive advantage.

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Enter a Higher-Return Business

Expanding into an adjacent industry with higher potential for profit, but requiring careful consideration of entry barriers and the company's financial capabilities.

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Defend Against Foreclosure

Securing access to supplies or markets when competitors are integrated and potentially blocking access, ensuring the company's continued operations.

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Strategic Costs of Vertical Integration

The potential drawbacks of vertical integration, which can include increased costs, reduced flexibility, and other challenges.

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Study Notes

Competitive Strategy: Techniques for Analyzing Industries and Competitors

  • Michael Porter's framework revolutionized strategic management, providing a systematic approach for analyzing industries and competitors. Its relevance remains strong even after eighteen years.

Enduring Fundamentals

  • Competition is a key characteristic of the modern business landscape, intensifying since the 1980s.
  • Porter's work addresses the need for practical tools for strategic planning, helping analyze industries and rivals.
  • Porter's work moved economic theory beyond simplified models by acknowledging industry and managerial actions. Concepts like switching costs and barriers to entry are key.

Enduring Debates and Porter's Responses

  • Critics argued that rapid industry changes render industry structures inconsequential. Porter countered that both industry analysis and positioning are crucial to explain business performance.
  • The middle ground approach between cost leadership and differentiation, which critics point out as not viable, is emphasized by Porter. Companies shouldn't completely ignore either but instead focus on operational effectiveness.
  • Arguments for prioritizing flexibility over defined strategies are countered by Porter. He stresses the need for consistent strategic positions.

General Analytical Techniques: The Five Forces

  • Threat of Entry: New entrants bring fresh capacity and market share desires. Major barriers include: economies of scale, product differentiation, capital requirements, switching costs, access to distribution channels, and cost disadvantages.
  • Rivalry Among Existing Competitors: Intensity is high when competitors are numerous, similarly sized, slow growth, or high fixed costs or low differentiation.
  • Pressure From Substitute Products: Substitute analysis identifies alternative products achieving the same function.
  • Bargaining Power of Buyers: Buyer power is high if customers are concentrated, purchase large volumes, and products are undifferentiated.
  • Bargaining Power of Suppliers: Suppliers' power is high when they have few alternatives and the product represents a large cost for buyers.

Generic Competitive Strategies

  • Overall Cost Leadership: Aiming for the lowest cost in the industry through cost minimization strategies like efficient scale facilities, cost reductions, cost control, and avoidance of marginal customers.
  • Differentiation: Creating a unique product or service perceived as unique through dimensions like design, brand image, technology, features, customer service, and dealer networks.
  • Focus: Concentrating on a specific buyer group, product segment, or geographic market. It aims for differentiation or cost leadership within that target.

Competitor Analysis

  • Understanding competitor goals, assumptions, capabilities, and motivations allows for predicting and influencing responses.
  • A structured competitor analysis system includes collecting data from public reports, press, customers, and suppliers.

Market Signals

  • Actions by competitors often indicate intentions, motives, and internal situations. Useful for competitor analysis.

Industry Evolution

  • Dynamic forces drive industry changes requiring strategic adjustments: Demographics, changing needs, technological innovations, and entry/exit of competitors are influential factors.
  • Long-run changes in growth, buyer segments, and customer learning shape industry evolution. Technological breakthroughs, market expansions, and governmental influences have effects on firms' strategies.

Competitive Strategy in Fragmented Industries

  • Characterized by no single dominant firm holding significant market share.
  • Understanding factors causing fragmentation, such as low barriers to entry, low economies of scale, and diverse customer needs, is crucial for formulating strategies.

Competitive Strategy in Emerging Industries

  • New industries face unique challenges like technological uncertainties and a lack of information about competitors.
  • Strategic decisions focus on predicting future industry structure and choosing a suitable strategic position.

Competitive Strategy in Declining Industries

  • Dealing with declining demand requires strategic choices beyond divestment like focusing on segments or finding new markets.
  • Declining industries face uncertainties about future demand conditions and the actions of competitors.

Competitive Strategy in Global Industries

  • Global competition necessitates analysis of national policies, global knowledge, and international relationships.
  • Strategies involve exploiting global advantages and overcoming differences through adapting to diverse market needs.

Vertical Integration

  • Involves examining the decision of businesses to vertically integrate through assessing costs, benefits, competitor reactions, and possible pitfalls.
  • The benefits of vertical integration can include economies of integration, assuring supply or demand, offsetting bargaining power, and enhancing differentiation.
  • The costs of vertical integration include increased operating leverage, reduced flexibility, higher exit barriers, and capital investment requirements.

Capacity Expansion

  • Understanding capacity expansion decisions, particularly in commodity businesses, requires analyzing potential opportunities and risks involved in over-capacity.
  • Forecasting demand, costs, and technologies is critical to successful capacity expansion.

Entry into New Businesses

  • Entry into new businesses can be through internal development or acquisition. Both involve analyzing entry barriers, competitor responses, and potential benefits.

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