Strategic Management Basics
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Questions and Answers

Match the following stages in strategic management with their descriptions:

Strategy formulation = Developing a vision and mission Strategy implementation = Establishing objectives, policies, motivating employees, allocating resources Strategy evaluation = Final stage in strategic management Strategists = Individuals most responsible for the success or failure of an organization

Match the following key terms in strategic management with their definitions:

Competitive advantage = Gaining and maintaining competitive advantage Vision and mission statements = Answers the question 'What do we want to become?' External opportunities and threats = Refer to economic, social, cultural, demographic factors Internal strengths and weaknesses = Controllable activities done well or poorly

Match the following statements about strategic management with their authors:

Peter Drucker's view on strategic management = Prime task is thinking through the overall mission of a business Edward Deming's quote on data = 'In God we trust. All others bring data'

Study Notes

Strategic Management Definition

  • Strategic management is the art and science of formulating, implementing, and evaluating strategies to achieve organizational goals.

Strategic Management Stages

  • The three stages of strategic management are:
    • Strategy Formulation: developing a vision and mission, and setting objectives
    • Strategy Implementation: establishing annual objectives, devising policies, motivating employees, and allocating resources
    • Strategy Evaluation: monitoring and assessing the progress of organizational goals

Key Terms in Strategic Management

  • Competitive Advantage: gaining and maintaining an edge over competitors
  • Strategists: individuals responsible for the success or failure of an organization
  • Vision and Mission Statements: answers the question "What do we want to become?"
  • External Opportunities and Threats: economic, social, cultural, and demographic factors that affect the organization
  • Internal Strengths and Weaknesses: controllable activities that affect organizational performance
  • Long-term Objectives: achieving the organization's basic mission
  • Strategies: long-term objectives to be achieved
  • Annual Objectives: short-term milestones to achieve long-term objectives
  • Policies: guidelines for achieving annual objectives

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Test your knowledge on the fundamentals of strategic management including strategy formulation, implementation, and evaluation. Learn about developing vision and mission statements, setting objectives, and motivating employees.

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