Podcast
Questions and Answers
What is the purpose of the Business Screen?
What is the purpose of the Business Screen?
- To list uncontrollable factors affecting the business
- To categorize products based on their competitive capabilities (correct)
- To analyze the financial performance of a business
- To evaluate the internal and external environments of a business unit
Which model is recommended to track external uncontrollable factors?
Which model is recommended to track external uncontrollable factors?
- McKinsey 7-2 Model
- PESTEL Analysis Model (correct)
- Legislative Environmental Model
- Porter's 5 Forces Model
What does the Internal Environment Analysis focus on evaluating?
What does the Internal Environment Analysis focus on evaluating?
- Competitors' strengths and weaknesses
- Political and Economical factors
- Internal competencies like marketing and organizational strengths (correct)
- PESTEL factors
Which is NOT considered a factor in PESTEL Analysis Model?
Which is NOT considered a factor in PESTEL Analysis Model?
In the External Environment Analysis, which model can be used to assess the competitive forces in an industry?
In the External Environment Analysis, which model can be used to assess the competitive forces in an industry?
Which dimension is NOT typically evaluated in assessing a business using the Business Screen?
Which dimension is NOT typically evaluated in assessing a business using the Business Screen?
What does the six-step approach aim to clarify?
What does the six-step approach aim to clarify?
How is Gross-margin return on inventory investment different from Sales per square foot?
How is Gross-margin return on inventory investment different from Sales per square foot?
What is a key factor in calculating Gross margin return per square foot?
What is a key factor in calculating Gross margin return per square foot?
Which method of productivity analysis involves looking at the responsiveness of sales to various expenditures?
Which method of productivity analysis involves looking at the responsiveness of sales to various expenditures?
What do most marketing managers rely on for productivity estimates?
What do most marketing managers rely on for productivity estimates?
What is the equivalent of Sales per square foot multiplied by gross profit margin percentage?
What is the equivalent of Sales per square foot multiplied by gross profit margin percentage?
What are semi-fixed costs?
What are semi-fixed costs?
What does productivity analysis in marketing involve?
What does productivity analysis in marketing involve?
How are sales-response functions used?
How are sales-response functions used?
What does a Conventional Profit and Loss Statement reveal about changes in costs affecting sales volume?
What does a Conventional Profit and Loss Statement reveal about changes in costs affecting sales volume?
What aspect must retailers assess apart from margins and fixed costs to determine profitability?
What aspect must retailers assess apart from margins and fixed costs to determine profitability?
Which ratio is used to calculate the relationship between a product’s sales and the average dollar value of inventory held for that product?
Which ratio is used to calculate the relationship between a product’s sales and the average dollar value of inventory held for that product?
What factor can influence the rate of adoption of a new product?
What factor can influence the rate of adoption of a new product?
In the context of selective demand, what are managers primarily interested in understanding?
In the context of selective demand, what are managers primarily interested in understanding?
Which type of risk may exist when consumers believe there is a strong likelihood of making a poor decision with significant consequences?
Which type of risk may exist when consumers believe there is a strong likelihood of making a poor decision with significant consequences?
What type of risk is associated with the potential for using up a large amount of time in purchasing or using a product?
What type of risk is associated with the potential for using up a large amount of time in purchasing or using a product?
When faced with many alternatives, consumers use decision rules to narrow down brands to a subset they would consider purchasing. What process is this referred to?
When faced with many alternatives, consumers use decision rules to narrow down brands to a subset they would consider purchasing. What process is this referred to?
What can slow down the rate of adoption of a new product if it conflicts with customers' prior usage experiences or broader value systems?
What can slow down the rate of adoption of a new product if it conflicts with customers' prior usage experiences or broader value systems?
Who is involved in the buying center for a product?
Who is involved in the buying center for a product?
What does customer turnover refer to?
What does customer turnover refer to?
How can primary demand be increased according to the text?
How can primary demand be increased according to the text?
What is the main determinant of the willingness to buy a product form or class?
What is the main determinant of the willingness to buy a product form or class?
Why may usage be limited for a product according to the text?
Why may usage be limited for a product according to the text?
What is important when identifying usage problems according to the text?
What is important when identifying usage problems according to the text?
