Strategic Customer Identification Quiz

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According to the speaker, what defines a strategic customer?

Consistent buying, focus on value, support during shortages, delayed payments, profitability, and advocacy

Consistent buying, focus on value, support during shortages, timely payments, profitability, and advocacy (correct)

Consistent buying, focus on price, support during shortages, timely payments, profitability, and advocacy

Inconsistent buying, focus on value, support during shortages, timely payments, profitability, and advocacy

What does the speaker suggest companies should focus on fostering?

Focus on aggressive marketing

Focus on customer relationships only

Focus on product development

Focus on customer understanding and service (correct)

According to the speaker, what are some common non-measurable factors salespeople often focus on when defining strategic customers?

Timely payments and product line support

Personality and longevity with the company (correct)

Consistent buying and focus on value

Purchase history and industry advocacy

What does the speaker emphasize as important in how a company is presented to the industry by its customer?

The value that the company adds to the customer's business Signup and view all the answers

What is a key factor in developing a long-term relationship with a strategic partner?

Spending time with them and understanding their business Signup and view all the answers

How does the speaker suggest building trust with customers?

Being honest and transparent Signup and view all the answers

What does the speaker recommend in order to achieve a high level of customer support?

Being customer-centric and focusing on retention Signup and view all the answers

What does the speaker suggest regarding business reviews with customers?

Performing seasonal business reviews quarterly Signup and view all the answers

What does the speaker recommend in terms of adding value to the customer's business?

Continuously adding value and considering the social impact and sustainability Signup and view all the answers

What did the speaker mention as a way to add value to the relationship with a customer?

Taking the customer to see how the product is grown Signup and view all the answers

What does the speaker believe is the most effective way to build a sustainable relationship with a customer?

Continuously adding value and showing care for the customer's business Signup and view all the answers

What is the speaker's opinion on focusing solely on selling certain items to a customer?

It is taking the relationship with the customer for granted Signup and view all the answers

What did the speaker mention as a key factor in developing trust with the customer?

Being transparent and offering solutions to their problems Signup and view all the answers

What does the speaker recommend in terms of setting expectations for the customer?

Setting the right expectations to the customer and internally to your folks Signup and view all the answers

What is the speaker's opinion on the importance of showing the value added through the entire distribution chain to the customer?

It is important as it helps the customer understand the cost and value Signup and view all the answers

According to the speaker, what is the best approach to building a sustainable relationship with a customer?

Continuously adding value and showing care for the customer's business Signup and view all the answers

Strategic Customer Identification Quiz

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