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Questions and Answers
What is the difference between traditional marketing and a customer-centric company in gathering customer information?
What is the difference between traditional marketing and a customer-centric company in gathering customer information?
- Traditional marketing and customer-centric companies both gather customer-specific information in addition to aggregate information
- Traditional marketing measures average demand in groups of customers, while a customer-centric company gathers customer-specific information in addition to aggregate information (correct)
- Traditional marketing and customer-centric companies both measure the average demand in groups of customers only
- Traditional marketing gathers customer-specific information, while a customer-centric company focuses on measuring the average demand in groups of customers
What is the goal of identifying customers in a customer-centric company?
What is the goal of identifying customers in a customer-centric company?
- To focus on customer-specific information without considering aggregate data
- To gather aggregate information about customer groups for marketing purposes
- To recognize each customer at every contact and link data points to provide a full picture of the customer (correct)
- To measure the average demand in groups of customers only
According to Dan Peppers and Martha Rogers, how should an enterprise be able to recognize a customer?
According to Dan Peppers and Martha Rogers, how should an enterprise be able to recognize a customer?
- When he makes a purchase
- When he fills out a customer feedback form
- When he comes back in persons, by phone, online, or whenever (correct)
- When he signs up for a membership
What is the first step in identifying customers?
What is the first step in identifying customers?
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Why is it difficult for companies selling directly to corporations or retail outlets to identify their end users?
Why is it difficult for companies selling directly to corporations or retail outlets to identify their end users?
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