Customer-Centric Marketing Quiz

Traditional marketing and customer-centric companies both gather customer-specific information in addition to aggregate information

Traditional marketing measures average demand in groups of customers, while a customer-centric company gathers customer-specific information in addition to aggregate information (correct)

Traditional marketing and customer-centric companies both measure the average demand in groups of customers only

Traditional marketing gathers customer-specific information, while a customer-centric company focuses on measuring the average demand in groups of customers

To focus on customer-specific information without considering aggregate data

To gather aggregate information about customer groups for marketing purposes

To recognize each customer at every contact and link data points to provide a full picture of the customer (correct)

To measure the average demand in groups of customers only

When he makes a purchase

When he fills out a customer feedback form

When he comes back in persons, by phone, online, or whenever (correct)

When he signs up for a membership

<p>Customer recognition</p> Signup and view all the answers

<p>Because it is hard to know who their end users are</p> Signup and view all the answers