Sticky Message Strategies

Questions and Answers

What is a primary reason for planning strategic communication?

It ensures immediate results.

It is a requirement for project completion.

It focuses solely on message dissemination.

It creates engagement and makes a difference. (correct)

Which of the following is NOT an element of a communication plan?

Strategies

Financial Forecasting (correct)

Goals & Objectives

Key Messages

What is the purpose of key messages in a communication plan?

To communicate three to five succinct thoughts. (correct)

To outline budget constraints.

To define audience demographics.

To list all project tasks.

What should be considered first when developing a communication plan?

Goals and objectives for the project. Signup and view all the answers

What is a recommended approach for identifying target audiences?

Start local and expand to global audiences. Signup and view all the answers

What is crucial in the planning stage of achieving a goal?

Monitoring and evaluation Signup and view all the answers

Which element is NOT part of setting SMART goals and objectives?

Fixed audience Signup and view all the answers

Which tactic is essential for outlining how to achieve a goal?

Identify key messages Signup and view all the answers

In the context of the Ice Bucket Challenge, what type of measurement was important?

Survey and other metrics Signup and view all the answers

What should be the focus of key messages developed during communication planning?

Encouraging donations and raising awareness Signup and view all the answers

Why should an evaluation be built from the start of a communications plan?

To establish a baseline for measuring success Signup and view all the answers

Which of the following is NOT a part of developing a communications plan?

Identifying the budget Signup and view all the answers

Who were the primary target audiences for the Ice Bucket Challenge?

The general public, especially social media users Signup and view all the answers

Study Notes

Sticky Message Overview

Messages that resonate deeply are often personal and memorable.
Achieving goals can be approached in multiple ways.

Tactics for Goal Achievement

Clearly define the objectives to understand what needs to be achieved.
Consider both internal and external audiences for effective communication.
Tools and training are essential components to support strategy implementation.

Measurement Importance

Monitoring and evaluation should be integral to the planning process.
Communication effectiveness can be challenging to measure; utilize surveys and metrics for insights.
Establish a baseline from the beginning for evaluating success later on.

Developing a Communication Plan

Set SMART (Specific, Measurable, Attainable, Realistic, Timely) goals and objectives.
Identify the key target audiences that will be engaged in the communication efforts.
Create key messages that align with defined goals and resonate with the audience.
Outline strategies detailing the methods that will be used to achieve communication goals.
Identify the specific tactics and tools that will facilitate the achievement of these goals.
Plan for measuring success to assess the effectiveness of the communication plan.

Example Scenario: Ice Bucket Challenge

The campaign aimed to raise awareness and funds for Amyotrophic Lateral Sclerosis (ALS).
Target audiences included the general public, especially active social media users.
Key messages focused on raising awareness of ALS and encouraging donations.
Evaluated the clarity and effectiveness of the communicated messages.

Importance of Planning in Communication

Strategic communication fosters engagement and impacts outcomes positively.
It is crucial to initiate communication planning early in the project lifecycle.
Early planning saves time and resources by anticipating challenges and opportunities.

Elements of a Communication Plan

Goals and objectives define what is to be achieved and desired outcomes.
Identifying target audiences helps to tailor messages for maximum impact.
Key messages should be straightforward and focused, ideally limited to three to five essential points.
Strategies should outline methods to accomplish objectives and serve as a roadmap to guide efforts.

Description

Explore the various tactics and measurements involved in creating impactful sticky messages. This quiz discusses how to define goals and the importance of monitoring and evaluation to achieve them. Test your understanding of effective communication strategies that resonate with people.