Sticky Message Strategies

Sticky Message Overview

• Messages that resonate deeply are often personal and memorable.
• Achieving goals can be approached in multiple ways.

Tactics for Goal Achievement

• Clearly define the objectives to understand what needs to be achieved.
• Consider both internal and external audiences for effective communication.
• Tools and training are essential components to support strategy implementation.

Measurement Importance

• Monitoring and evaluation should be integral to the planning process.
• Communication effectiveness can be challenging to measure; utilize surveys and metrics for insights.
• Establish a baseline from the beginning for evaluating success later on.

Developing a Communication Plan

• Set SMART (Specific, Measurable, Attainable, Realistic, Timely) goals and objectives.
• Identify the key target audiences that will be engaged in the communication efforts.
• Create key messages that align with defined goals and resonate with the audience.
• Outline strategies detailing the methods that will be used to achieve communication goals.
• Identify the specific tactics and tools that will facilitate the achievement of these goals.
• Plan for measuring success to assess the effectiveness of the communication plan.

Example Scenario: Ice Bucket Challenge

• The campaign aimed to raise awareness and funds for Amyotrophic Lateral Sclerosis (ALS).
• Target audiences included the general public, especially active social media users.
• Key messages focused on raising awareness of ALS and encouraging donations.
• Evaluated the clarity and effectiveness of the communicated messages.

Importance of Planning in Communication

• Strategic communication fosters engagement and impacts outcomes positively.
• It is crucial to initiate communication planning early in the project lifecycle.
• Early planning saves time and resources by anticipating challenges and opportunities.

Elements of a Communication Plan

• Goals and objectives define what is to be achieved and desired outcomes.
• Identifying target audiences helps to tailor messages for maximum impact.
• Key messages should be straightforward and focused, ideally limited to three to five essential points.
• Strategies should outline methods to accomplish objectives and serve as a roadmap to guide efforts.