Statistics Applied in Advertising 1st Semester 2023 - 2024: Inferential Inference, Confidence Level, Hypothesis Testing
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Questions and Answers

In hypothesis testing, what is the purpose of the null hypothesis (H0)?

  • To assume no significant difference (correct)
  • To test claims about the characteristics of populations
  • To state that there is a positive correlation
  • To assume a significant difference
  • What type of test is used when comparison of means is done using dependent t-test, independent t-test, or ANOVA?

  • One-tailed test
  • Dependent sample t-test
  • Independent sample t-test
  • Two-tailed test (correct)
  • When does independent sampling occur?

  • When there is a positive correlation between two variables
  • When the data is not normal
  • When individuals selected for one sample do not affect individuals in the second sample (correct)
  • When individuals selected for one sample are used to determine the individuals in the second sample
  • What does the dependent sample t-test compare?

    <p>The means of two related groups</p> Signup and view all the answers

    What is the purpose of hypothesis testing in inferential statistics?

    <p>To estimate population characteristics</p> Signup and view all the answers

    What is the purpose of Hypothesis Testing?

    <p>To make claims about a characteristic of one or more populations</p> Signup and view all the answers

    When is the Null Hypothesis (H0) used in Hypothesis Testing?

    <p>When there is no difference or relationship to be tested</p> Signup and view all the answers

    What does the Alternative Hypothesis (Ha) signify?

    <p>There's a difference or relationship to be examined</p> Signup and view all the answers

    In what situations is Probability Technique most applicable in Hypothesis Testing?

    <p>When testing claims based on sample evidence and probability</p> Signup and view all the answers

    What is the primary purpose of Confidence Level values in statistics?

    <p>To provide a range for the true population parameter</p> Signup and view all the answers

    Study Notes

    Hypothesis Testing

    • The purpose of the null hypothesis (H0) is to provide a hypothesis that is tested against an alternative hypothesis, and is typically a statement of no difference or no effect.

    Types of Tests

    • Dependent t-test, independent t-test, and ANOVA are used to compare means.

    Sampling

    • Independent sampling occurs when two or more groups are randomly selected from different populations or at different times.

    Dependent Sample T-Test

    • The dependent sample t-test compares the means of two related groups, such as a group of people before and after a treatment.

    Purpose of Hypothesis Testing

    • The purpose of hypothesis testing in inferential statistics is to make inferences about a population based on a sample of data, usually to determine whether a hypothesis is true or false.

    • The primary purpose of hypothesis testing is to determine whether the results of a study are due to chance or if they reflect a real pattern or relationship.

    Null Hypothesis (H0)

    • The Null Hypothesis (H0) is used in hypothesis testing to provide a hypothesis that is tested against an alternative hypothesis, and is typically a statement of no difference or no effect.

    Alternative Hypothesis (Ha)

    • The Alternative Hypothesis (Ha) signifies that there is a difference or effect, and is often the hypothesis that the researcher hopes to prove.

    Probability Technique

    • The probability technique is most applicable in hypothesis testing when the sample size is small, and the probability of obtaining the observed results by chance needs to be calculated.

    Confidence Level

    • The primary purpose of Confidence Level values in statistics is to provide a measure of the probability that the interval contains the true population parameter, with a higher confidence level providing a wider interval.

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    Description

    Test your knowledge of inferential inference, confidence level, and hypothesis testing in the context of statistics applied in advertising. Explore means evidence, probability, uncertainty, approximation, outliers, confidence levels, and hypothesis testing claims.

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