Startup Marketing vs Traditional Marketing

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Questions and Answers

What is a key difference between traditional marketing and startup marketing?

  • Traditional marketing utilizes digital marketing, while startup marketing relies on mass appeal.
  • Traditional marketing targets niche markets, while startup marketing targets a wider audience.
  • Traditional marketing relies on established channels, while startup marketing takes an innovative approach. (correct)
  • Traditional marketing operates on a smaller budget, while startup marketing involves substantial investments.

What is a common feature of traditional marketing?

  • It relies on well-known platforms such as television and radio. (correct)
  • It quickly adapts to customer feedback and preferences.
  • It operates on a smaller budget compared to startup marketing.
  • It aims to connect with a niche market through influencer marketing.

How does startup marketing typically reach its target audience?

  • It focuses on established marketing channels and strategies.
  • It utilizes digital marketing techniques and social media platforms. (correct)
  • It relies on mass appeal and traditional advertising platforms.
  • It involves substantial investments in advertising like traditional marketing.

What is a key advantage of startup marketing over traditional marketing?

<p>Agility and flexibility to experiment with different marketing strategies. (A)</p> Signup and view all the answers

What is a characteristic of traditional marketing's approach to brand awareness?

<p>Relies on mass appeal to generate brand awareness. (D)</p> Signup and view all the answers

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