Startup Marketing by Sean Ellis: Key Concepts Quiz
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Questions and Answers

What is a major drawback of being an entrepreneur?

  • Piece work compensation
  • High fixed salary
  • Slow return on investment (correct)
  • Hourly pay system
  • Which characteristic is essential for an entrepreneur according to the text?

  • Strict adherence to rules
  • Hourly pay expectation
  • Fixed mindset
  • Risk Tolerance (correct)
  • What type of worker receives a fixed amount of pay regardless of hours worked?

  • Salary worker (correct)
  • Piece work worker
  • Hourly worker
  • Commissioned worker
  • Which business form has unlimited personal liability for the owner?

    <p>Sole Proprietorship</p> Signup and view all the answers

    What do founders and partners in a company typically have in terms of equity?

    <p>They may have equity</p> Signup and view all the answers

    Which characteristic is important for opportunity recognition in entrepreneurship?

    <p>Forward-Thinking Mentality</p> Signup and view all the answers

    What is the advantage of equity financing over debt financing?

    <p>Equity financing does not burden the company financially</p> Signup and view all the answers

    What is a disadvantage of debt financing according to the text?

    <p>Debt financing can lead to business closure if not repaid</p> Signup and view all the answers

    In the provided ROI example, what is the Return on Investment (ROI)?

    <p>40%</p> Signup and view all the answers

    During a business's annual review, if employees receive a 17% increase in wages, what should the employer do to balance operational expenses?

    <p>Increase customer charges by 17%</p> Signup and view all the answers

    How is equity in a business calculated according to the text?

    <p>$770,000 - $481,000</p> Signup and view all the answers

    What action should a company take if it wants to avoid the disadvantage of debt financing mentioned in the text?

    <p>Obtain equity financing instead</p> Signup and view all the answers

    What percentage of users should be 'very disappointed' if they could no longer use your product, according to Sean Ellis?

    <p>40%</p> Signup and view all the answers

    Which of the following is NOT a type of startup cost?

    <p>Operating costs</p> Signup and view all the answers

    What should be considered during the MVP stage regarding quality control testing?

    <p>Standardizing quality control testing</p> Signup and view all the answers

    Which cost category includes expenses that would still be incurred even if no sales were generated?

    <p>Costs of Goods Sold (COGS)</p> Signup and view all the answers

    In the context of startup costs, what do 'material' and 'labor' refer to?

    <p>Production inputs</p> Signup and view all the answers

    Why is it important to research product and industry standards before officially going to market?

    <p>To meet quality control requirements</p> Signup and view all the answers

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