Startup Marketing by Sean Ellis: Key Concepts Quiz
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Questions and Answers

What is a major drawback of being an entrepreneur?

  • Piece work compensation
  • High fixed salary
  • Slow return on investment (correct)
  • Hourly pay system

Which characteristic is essential for an entrepreneur according to the text?

  • Strict adherence to rules
  • Hourly pay expectation
  • Fixed mindset
  • Risk Tolerance (correct)

What type of worker receives a fixed amount of pay regardless of hours worked?

  • Salary worker (correct)
  • Piece work worker
  • Hourly worker
  • Commissioned worker

Which business form has unlimited personal liability for the owner?

<p>Sole Proprietorship (C)</p> Signup and view all the answers

What do founders and partners in a company typically have in terms of equity?

<p>They may have equity (D)</p> Signup and view all the answers

Which characteristic is important for opportunity recognition in entrepreneurship?

<p>Forward-Thinking Mentality (D)</p> Signup and view all the answers

What is the advantage of equity financing over debt financing?

<p>Equity financing does not burden the company financially (D)</p> Signup and view all the answers

What is a disadvantage of debt financing according to the text?

<p>Debt financing can lead to business closure if not repaid (B)</p> Signup and view all the answers

In the provided ROI example, what is the Return on Investment (ROI)?

<p>40% (B)</p> Signup and view all the answers

During a business's annual review, if employees receive a 17% increase in wages, what should the employer do to balance operational expenses?

<p>Increase customer charges by 17% (C)</p> Signup and view all the answers

How is equity in a business calculated according to the text?

<p>$770,000 - $481,000 (A)</p> Signup and view all the answers

What action should a company take if it wants to avoid the disadvantage of debt financing mentioned in the text?

<p>Obtain equity financing instead (C)</p> Signup and view all the answers

What percentage of users should be 'very disappointed' if they could no longer use your product, according to Sean Ellis?

<p>40% (B)</p> Signup and view all the answers

Which of the following is NOT a type of startup cost?

<p>Operating costs (B)</p> Signup and view all the answers

What should be considered during the MVP stage regarding quality control testing?

<p>Standardizing quality control testing (C)</p> Signup and view all the answers

Which cost category includes expenses that would still be incurred even if no sales were generated?

<p>Costs of Goods Sold (COGS) (D)</p> Signup and view all the answers

In the context of startup costs, what do 'material' and 'labor' refer to?

<p>Production inputs (D)</p> Signup and view all the answers

Why is it important to research product and industry standards before officially going to market?

<p>To meet quality control requirements (C)</p> Signup and view all the answers

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