Podcast
Questions and Answers
What is Starbucks focusing on instead of online retailing?
What is Starbucks focusing on instead of online retailing?
- Launching a new line of coffee accessories
- Expanding the online product range
- Improving the in-store experience (correct)
- Partnering with supermarkets for sales
What did Starbucks stop selling in August of 2017?
What did Starbucks stop selling in August of 2017?
- Branded mugs and accessories
- Products and services online (correct)
- Nitro-brew cold drinks
- Specialty coffee drinks
What did Starbucks roll out to more than 1,000 stores in 2018?
What did Starbucks roll out to more than 1,000 stores in 2018?
- A line of caffeinated fruit juices (Starbucks Refreshers)
- Nitro-brew cold drinks
- A new Mercato menu of freshly-made sandwiches and salads (correct)
- Espresso machines
What is Starbucks' strategy to survive in the competitive environment?
What is Starbucks' strategy to survive in the competitive environment?
What does Starbucks hope to double by 2021?
What does Starbucks hope to double by 2021?
What did Starbucks try but ultimately stopped in August of 2017?
What did Starbucks try but ultimately stopped in August of 2017?
What is Starbucks focusing on improving instead of online retailing?
What is Starbucks focusing on improving instead of online retailing?
What did Starbucks roll out to more than 1,000 stores in 2018?
What did Starbucks roll out to more than 1,000 stores in 2018?
What does Starbucks hope to double by 2021?
What does Starbucks hope to double by 2021?
What is Starbucks' belief about the retailing industry?
What is Starbucks' belief about the retailing industry?
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Study Notes
Starbucks' Strategy
- Starbucks is focusing on improving its customer experience in stores instead of online retailing.
- The company stopped selling its online retail products in August 2017.
- In 2018, Starbucks rolled out its mobile order and pay service to more than 1,000 stores.
- The company's strategy to survive in the competitive environment is to focus on customer experience, digital transformation, and China growth.
- Starbucks hopes to double its digital transactions by 2021.
- The company tried selling its online retail products but ultimately stopped in August 2017.
- Starbucks believes that the retailing industry is shifting from physical to online, and it needs to adapt to this change.
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