10 Questions
What is Starbucks focusing on instead of online retailing?
Improving the in-store experience
What did Starbucks stop selling in August of 2017?
Products and services online
What did Starbucks roll out to more than 1,000 stores in 2018?
A new Mercato menu of freshly-made sandwiches and salads
What is Starbucks' strategy to survive in the competitive environment?
Creating unique and immersive in-store experiences
What does Starbucks hope to double by 2021?
Food sales
What did Starbucks try but ultimately stopped in August of 2017?
Online retailing
What is Starbucks focusing on improving instead of online retailing?
In-store experience
What did Starbucks roll out to more than 1,000 stores in 2018?
Mercato menu of freshly-made sandwiches and salads
What does Starbucks hope to double by 2021?
Food sales
What is Starbucks' belief about the retailing industry?
Merchants need to create unique in-store experiences to survive
Study Notes
Starbucks' Strategy
- Starbucks is focusing on improving its customer experience in stores instead of online retailing.
- The company stopped selling its online retail products in August 2017.
- In 2018, Starbucks rolled out its mobile order and pay service to more than 1,000 stores.
- The company's strategy to survive in the competitive environment is to focus on customer experience, digital transformation, and China growth.
- Starbucks hopes to double its digital transactions by 2021.
- The company tried selling its online retail products but ultimately stopped in August 2017.
- Starbucks believes that the retailing industry is shifting from physical to online, and it needs to adapt to this change.
Test your knowledge of the coffee industry giant with this Starbucks trivia quiz! From its global presence to its signature beverages, see how much you know about the world's largest specialty coffee retailer and its competitive landscape.
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