Starbucks Global Academy 100 - Module 1 Flashcards
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Questions and Answers

What inspired the name 'Starbucks'?

  • A historical event
  • A famous artist
  • A novel about high sea coffee trade (correct)
  • A local legend
  • What was the origin of Starbucks?

    Pikes Place (whole bean) - 1971, First cafe Latte in 1984

    Who is Howard Schultz?

    He was hired in 1982 and turned Starbucks into a coffeehouse.

    Study Notes

    Starbucks Name

    • The name "Starbucks" draws inspiration from the novel Moby Dick, embodying themes of adventure and the high seas associated with coffee trade.

    Starbucks Origin

    • Established in 1971 at Pike Place Market, Seattle, originally focused on whole bean coffee sales.
    • Introduced the first café latte in 1984, marking a significant innovation in the coffee beverage market.

    Howard Schultz

    • Joined the company in 1982, pivotal in transforming Starbucks from a mere coffee bean retailer into a prominent coffeehouse chain, emphasizing the café experience.

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    Description

    Test your knowledge of Starbucks history and terminology with these flashcards. This quiz covers key terms such as the origin of Starbucks, its founder, Howard Schultz, and the inspiration behind its name. Perfect for anyone interested in coffee culture and Starbucks' journey.

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