6 Questions
According to the text, what did sports public relations often confuse with authentic conversation?
Retweets or comments
What did COVID-19 provide as an opportunity for sports public relations, according to the text?
Transition from superficial practice and foster a deeper relationship between athletes and fans
What did Grunig and Hunt (1984) conceptualize as the four models of public relations?
Press agentry/publicity, public information, asymmetrical communication, and symmetrical communication
How did the author suggest sports public relations has often valued breadth over depth?
By fostering superficial rather than authentic relationships.
What common practice do press agentry/publicity and public information share?
Both utilize a one-way communication model designed to push information.
According to the text, what did sports public relations mistakenly confuse with conversation?
A retweet or comment.
Explore the impact of the coronavirus crisis on sports public relations and the absence of traditional promotional content. Analyze the changes in the field and discuss the desire for a return to normalcy in sports public relations.
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