Sports Public Relations in the Wake of the Coronavirus Crisis

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Questions and Answers

According to the text, what did sports public relations often confuse with authentic conversation?

Retweets or comments

What did COVID-19 provide as an opportunity for sports public relations, according to the text?

Transition from superficial practice and foster a deeper relationship between athletes and fans

What did Grunig and Hunt (1984) conceptualize as the four models of public relations?

Press agentry/publicity, public information, asymmetrical communication, and symmetrical communication

How did the author suggest sports public relations has often valued breadth over depth?

<p>By fostering superficial rather than authentic relationships.</p> Signup and view all the answers

What common practice do press agentry/publicity and public information share?

<p>Both utilize a one-way communication model designed to push information.</p> Signup and view all the answers

According to the text, what did sports public relations mistakenly confuse with conversation?

<p>A retweet or comment.</p> Signup and view all the answers

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