Sports PR Professional Quiz

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Questions and Answers

What does a strategic communications strategy aim to do for an athlete or team's brand, according to Wesley Mallette?

  • Improve team selection
  • Increase ticket sales
  • Ensure optimal performance on the field
  • Manage the brand's reputation and engage with stakeholders (correct)

How does a strategic communications strategy impact an athlete or team's social media and marketing strategy, according to Wesley Mallette with the University of California Riverside?

  • It helps guide social media and marketing strategies to align with the overall brand narrative. (correct)
  • It specifies which social media platforms an athlete or team must be present on.
  • It dictates specific types of content to post.
  • It establishes a mandatory posting schedule.

What is a key aspect of a sports PR professional's job?

  • Fostering rivalries between teams
  • Conducting one-on-one interviews with athletes
  • Training athletes for physical competitions
  • Fostering and maintaining relationships on every level (correct)

What is an important skill for a sports PR professional to possess?

<p>Excellent listening skills (C)</p> Signup and view all the answers

What might a sports PR professional do to prepare an athlete for an interview?

<p>Identify possible questions and help the athlete prepare (A)</p> Signup and view all the answers

What is a potential outcome of effective sports PR?

<p>Shaping public opinion and values (B)</p> Signup and view all the answers

Why might an athlete struggle to prepare for an interview?

<p>They are too focused on practices, physical training, and games (B)</p> Signup and view all the answers

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