7 Questions
What does a strategic communications strategy aim to do for an athlete or team's brand, according to Wesley Mallette?
Manage the brand's reputation and engage with stakeholders
How does a strategic communications strategy impact an athlete or team's social media and marketing strategy, according to Wesley Mallette with the University of California Riverside?
It helps guide social media and marketing strategies to align with the overall brand narrative.
What is a key aspect of a sports PR professional's job?
Fostering and maintaining relationships on every level
What is an important skill for a sports PR professional to possess?
Excellent listening skills
What might a sports PR professional do to prepare an athlete for an interview?
Identify possible questions and help the athlete prepare
What is a potential outcome of effective sports PR?
Shaping public opinion and values
Why might an athlete struggle to prepare for an interview?
They are too focused on practices, physical training, and games
Test your knowledge about the roles and skills required for a sports public relations professional, who helps maintain relationships between media, teams/athletes, fans, and businesses. Learn about multitasking, listening skills, and respecting different roles in the sports industry.
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