Sports PR Professional Quiz
7 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What does a strategic communications strategy aim to do for an athlete or team's brand, according to Wesley Mallette?

  • Improve team selection
  • Increase ticket sales
  • Ensure optimal performance on the field
  • Manage the brand's reputation and engage with stakeholders (correct)
  • How does a strategic communications strategy impact an athlete or team's social media and marketing strategy, according to Wesley Mallette with the University of California Riverside?

  • It helps guide social media and marketing strategies to align with the overall brand narrative. (correct)
  • It specifies which social media platforms an athlete or team must be present on.
  • It dictates specific types of content to post.
  • It establishes a mandatory posting schedule.
  • What is a key aspect of a sports PR professional's job?

  • Fostering rivalries between teams
  • Conducting one-on-one interviews with athletes
  • Training athletes for physical competitions
  • Fostering and maintaining relationships on every level (correct)
  • What is an important skill for a sports PR professional to possess?

    <p>Excellent listening skills</p> Signup and view all the answers

    What might a sports PR professional do to prepare an athlete for an interview?

    <p>Identify possible questions and help the athlete prepare</p> Signup and view all the answers

    What is a potential outcome of effective sports PR?

    <p>Shaping public opinion and values</p> Signup and view all the answers

    Why might an athlete struggle to prepare for an interview?

    <p>They are too focused on practices, physical training, and games</p> Signup and view all the answers

    More Like This

    Sports Betting Laws Around the World
    19 questions
    Imagery in Sports Psychology
    8 questions
    Overview of Sports Injuries and Management
    20 questions
    Sports Management Chapter 7
    17 questions
    Use Quizgecko on...
    Browser
    Browser