Sponsorship in Sports Overview

Sponsorship is when a business pays for their products to be publicly displayed or advertised in an attempt to increase the sales of their goods. It is a form of exchangement, the provision of money for advertisement. Examples include Lidl sponsoring the LGFA, Coca Cola sponsoring the Olympic Games & Rolex sponsoring golf.

Advertisement is the public promotion of a product, service or event intended to inform or influence the public, while endorsements are a form of advertisement where companies pay athletes / celebrities to publicly advertise a product by using it or talking about it positively in order to increase sales amongst their audience.

There is extra money available to enhance facilities, equipment, education and organise new competitions, athletes can focus on training as they have their income guaranteed, sports do not rely on revenue received from spectators and minority sports have the opportunity to grow their audience and attract new participants and spectators

<p>Sponsorship deals can be very short in duration, depending on factors such as injury and how long the sporting season lasts, a team / player / organisation can become financially reliant on a sponsorship which could withdraw at any time, organisations / athletes risk tarnishing their image if they are associated with a brand that promotes negative values, smaller sports with less media coverage may find it hard to gain sponsorship deals &amp; some teams or athletes may be obliged to fulfil contractual duties which they may feel uncomfortable doing.</p> Signup and view all the answers

<p>To enhance brand visibility onto a global stage, to get their brand to be associated with success and to foster community goodwill.</p> Signup and view all the answers

<p>Sports advertisement allows companies to leverage the popularity and emotional connection fans have with sports to effectively promote their products or services. This is particularly effective at half time and before matches, where many betting company's advertisements can be found promoting gambling.</p> Signup and view all the answers

<p>Advantages: Establishing a partnership with a brand to promote positive messages &amp; increased funding to support teams and athletes. Disadvantages: If the sponsor is involved in controversies it shines a negative light on the NGB &amp; contract obligations.</p> Signup and view all the answers

<p>Having a code of conduct helps in maintaining integrity in sponsorship deals and prevents potential conflicts or misconduct. Additionally, codes of conduct ensure that marketing is created with consumer responsibility in mind.</p> Signup and view all the answers

<p>Sponsorship and advertising must be legal, decent, truthful, and honest, both parties should strive to fulfil their sponsorship obligations to the best of their abilities, marketing should account for consumer responsibility, marketing aimed at or likely to be seen by children should be appropriate for their knowledge and maturity level &amp; children should not be encouraged to break the law, engage in unsafe activities, or face situations that challenge their morals.</p> Signup and view all the answers

<p>Mass Participation Events allow brands to reach a large audience as thousands gather to partake in these events, engage with communities, and promote their products effectively. Additionally, many of these participants seek accommodation and food as they have travelled across country / globe</p> Signup and view all the answers

<p>Technology: The growth of social media, which focuses on content creation and sharing, encourages many to participate in Mass Participation Events. People are often driven to join these events to gain and share unique experiences, boosting overall participation.</p> <p>Age: Over 60% of Dublin City Marathon participants are between 35 and 50 years old. This group is typically well-educated, with significant disposable income and a growing awareness of health and well-being. While they may not be suited for the demands of competitive sports, they often turn to mass participation events like marathons as an appealing alternative.</p> Signup and view all the answers

<p>Improved access to facilities. A larger choice and variety of events. Balanced climate for events. Events are promoted in the media, mainly social media in recent years. Wearable technology can allow family and friends to track the performer at some locations if they want to see them. Fundraising for a great cause. Fun and enjoyment.</p> Signup and view all the answers

<p>Sports marketing is the promotion or advertising of any product or service through sports events and sporting organisations. Sports event tourism involves travelling to attend or participate in sporting events, as a spectator and contributing to the economy. Eg., day out at All Ireland Football final.</p> Signup and view all the answers

<p>Active sport tourism involves participating in sports or recreational activities, while nostalgia tourism focuses on visiting places associated with past sports events or experiences, like visiting a stadium.</p> Signup and view all the answers

<p>Job opportunities, increased revenue and extra income for the government through taxes paid on goods and services which can develop facilities.</p> Signup and view all the answers

<p>Ireland is anticipating to receive over €250 million when the centenary Ryder Cup is hosted at Adare Manor in 2027. The 2023 Ryder Cup attracted over 271,000 visitors, who sought accommodation, food, and entertainment over the three days, which will boost the economy majorly!</p> Signup and view all the answers

<p>These campaigns include ‘Serious Support’, ‘Level The Playing Field’ and most recently, ‘Get Behind The Fight’</p> Signup and view all the answers