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Questions and Answers
What is the total financial commitment Lidl has made to the Ladies Gaelic Football Association since becoming their main sponsor?
Which of the following campaigns is NOT associated with Lidl's promotion of ladies football?
What specific benefit does Lidl provide for schools participating in Gaelic football?
In the rewards scheme implemented by Lidl, what can club teams win with the points collected?
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What aspect of the youth's involvement in sports does Lidl particularly address through their workshops in schools?
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Study Notes
Lidl's Sponsorship in Ladies Gaelic Football
- Main sponsor of the Ladies Gaelic Football Association since 2016, significantly impacting sport development.
- Commitment of over €10 million to promote growth at grassroots to elite levels.
- Sponsorship efforts have led to increased participation, improved resources, and heightened visibility for women's football.
Promotional Campaigns
- Various campaigns initiated: 'Serious Support', 'Level The Playing Field', and 'Get Behind The Fight'.
- Extensive marketing through TV ads, social media, and in-store promotions to raise awareness and attract fans.
Club Level Initiatives
- Introduced a rewards scheme through the Lidl Rewards app for club teams to collect points while shopping.
- Points can be redeemed for prizes, including new jerseys and cash prizes of up to €10,000.
School Level Support
- Similar points scheme implemented for post-primary schools, promoting involvement in sports.
- Sponsorship of the Junior and Senior All-Ireland Post Primary Schools finals includes advertising and provision of jerseys.
- Workshops conducted in schools to address dropout rates among young girls; inter-county players lead skill-building tasks and talks.
Inter-County Level Sponsorship
- Sponsorship of national league competitions and the All-Ireland series, boosting game advertisements to enhance attendance.
- 'Shoot to Save' campaign launched at the 2024 TG4 All-Ireland finals, encouraging spectators to share game highlights on social media for rewards.
- Campaigns actively promote inter-county games and increase community engagement.
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Description
Explore how Lidl has significantly impacted Ladies Gaelic Football since becoming the main sponsor in 2016. This quiz delves into the contributions made by Lidl to enhance participation, resources, and visibility in the sport. Test your knowledge on this vital partnership in sports development.
