SPMT 423 Exam 2 Fan Identification Flashcards

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Questions and Answers

What is identification?

Identification is when an individual reacts to events that occur to the team or player as if the events happened to him or her.

In general, people have an intense need to express who they are to others by means of ______ membership.

group

One prominent way that individuals express themselves is through _________ with sports teams and their individual athletes.

identification

What is fan passion?

Fan passion is the degree to which one devotes heart, mind, body, and soul to the object of the passion. Signup and view all the answers

How do consumption behaviors relate to sports fans?

Consumption behaviors reinforce identity and passion with the team and players. Signup and view all the answers

What are the 3 M's in relation to fan activities?

Meeting (events), Merchandise buying, Media consumption. Signup and view all the answers

What do passionate fans do regarding merchandise?

They buy team or player-related merchandise to reinforce identification and represent themselves as fans. Signup and view all the answers

Highly identified fans are likely to bask in reflective glory through ______.

BIRGing Signup and view all the answers

Which are primary sources of social acceptance?

All of the above Signup and view all the answers

What is situational involvement?

Situational involvement occurs due to the circumstances of the event itself. Signup and view all the answers

What does emotional enhancement mean for highly identified fans?

It means experiencing more positive affective responses to the sports organization, team, and players. Signup and view all the answers

What is consumer surplus?

Consumer surplus is the difference between what the fan is prepared or willing to pay and the price that a team charges for a ticket. Signup and view all the answers

What does CORFing refer to?

CORFing refers to seeking to distance oneself from the team following a loss to protect self-esteem. Signup and view all the answers

What is 'basking in reflective glory' (BIRG)?

BIRG is to associate oneself publicly with successful teams or performers. Signup and view all the answers

What does the model of identification pattern involve?

Cognition > Emotion > Behavior Signup and view all the answers

What are two ways to increase social acceptance of a sports team?

Improve the place and give fans ownership of the team. Signup and view all the answers

What is the connection between identification and passion?

Identification leads to passion. Signup and view all the answers

Study Notes

Identification

Identification is the emotional reaction where individuals connect events related to their team or player as if they are personal experiences.
Fan identification increases connection and emotional investment in sports.

Fan Passion

Defined as total commitment (heart, mind, body, and soul) to a sports team or player.
It manifests through behaviors that reinforce identity with the team.

Consumption Behaviors

Fans manifest their identification and passion through consumption behaviors, including attending games, buying merchandise, and engaging with media.

The 3 M's

Meeting: Fans gather at games, events, and fan clubs to support their teams.
Merchandise Buying: Fans purchase items like souvenirs to demonstrate their loyalty.
Media Consumption: Fans follow their teams through various media channels, enhancing their emotional connection.

Factors Leading to Fan Identification

Attractiveness: Fans are drawn to successful players and teams.
Social Acceptance: Bonds formed through shared interests with family and friends.
Variety Seeking: Fans may shift attention for different experiences.
Involvement: Deep engagement with the sport itself.
Performance: Successful outcomes enhance fan attachment.

Originates from family, peers, and community.
Minor league sports often target family-oriented entertainment for acceptance.

BIRGing and Attribution

BIRGing: Fans bask in the glory of their team's success, which boosts self-esteem.
Attributions: Fans often credit their support as influential to the team's success.
Fans engage in word-of-mouth communication to promote positive team sentiment.

Behavioral and Situational Involvement

Enduring Involvement: Continuous interest and engagement with sports.
Behavioral Involvement: Actions taken to acquire and share information about the sport.
Situational Involvement: Interest arising from specific circumstances of events.

Increase Fan Engagement

Offer local sports clinics and sponsorships.
Improve communication about game rules and provide real-time stats during events.
Facilitate media interactions to boost team visibility.

Performance Perception

Perceived performance is shaped by fans' reference points rather than objective metrics.

Distinctiveness and Attractiveness

Attractiveness: The perceived social value of association with successful teams.
Distinctiveness: Difference in traits that contribute to social status and self-esteem.

Fan Dynamics

In-group favoritism leads fans to view fellow supporters positively, fostering community among them.
Out-group derogation affects rivalries and impacts consumption behaviors.

Emotional Responses

Highly identified fans experience increased positive feelings towards their teams, such as excitement and enjoyment.
High levels of identification can lead to spontaneous expressions of enthusiasm during games.

Consumer Surplus

Refers to the difference between what fans are willing to pay and the price charged for tickets, indicating economic value in the fan experience.

Community Building

Shared experiences and biases create a sense of solidarity among fans, enhancing the community around sports teams and events.

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Description

Test your knowledge on key concepts related to fan identification in sports management. This quiz includes important terminology and definitions that highlight how individuals connect with sports teams and athletes. Perfect for exam preparation for SPMT 423.