Podcast
Questions and Answers
What do bigger businesses often do to get radio coverage?
What do bigger businesses often do to get radio coverage?
- Focus on newspaper ads
- Use social media influencers
- Participate in radio roadshows (correct)
- Rely on word of mouth
Who is largely responsible for putting together the PR roadshow for a bigger business?
Who is largely responsible for putting together the PR roadshow for a bigger business?
- The sales team
- The marketing team
- The PR team (correct)
- The finance team
What is a key aspect of successfully setting up a radio roadshow?
What is a key aspect of successfully setting up a radio roadshow?
- Partnering with TV networks
- Having a strong hook or message (correct)
- Having a large budget
- Using traditional marketing methods
What is an advantage of conducting a radio roadshow for a big campaign?
What is an advantage of conducting a radio roadshow for a big campaign?
Why does the text suggest lining up multiple radio interviews in a week?
Why does the text suggest lining up multiple radio interviews in a week?
What type of businesses should consider organizing a radio roadshow?
What type of businesses should consider organizing a radio roadshow?
What does having a 'strong enough hook' mean in the context of pitching to radio stations?
What does having a 'strong enough hook' mean in the context of pitching to radio stations?
Why should businesses consider doing a PR roadshow if they have the resources?
Why should businesses consider doing a PR roadshow if they have the resources?
When conducting a radio roadshow, what role does the PR team play?
When conducting a radio roadshow, what role does the PR team play?
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