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Speaking in Soundbites Quiz
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Speaking in Soundbites Quiz

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@ComplimentaryManticore

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Questions and Answers

What do bigger businesses often do to get radio coverage?

  • Focus on newspaper ads
  • Use social media influencers
  • Participate in radio roadshows (correct)
  • Rely on word of mouth

    • Who is largely responsible for putting together the PR roadshow for a bigger business?

  • The sales team
  • The marketing team
  • The PR team (correct)
  • The finance team

    • What is a key aspect of successfully setting up a radio roadshow?

  • Partnering with TV networks
  • Having a strong hook or message (correct)
  • Having a large budget
  • Using traditional marketing methods

    • What is an advantage of conducting a radio roadshow for a big campaign?

    <p>Getting a blitz of coverage in a short time frame</p> Signup and view all the answers

    Why does the text suggest lining up multiple radio interviews in a week?

    <p>To increase reach within a short period</p> Signup and view all the answers

    What type of businesses should consider organizing a radio roadshow?

    <p>Businesses with big launches or campaigns</p> Signup and view all the answers

    What does having a 'strong enough hook' mean in the context of pitching to radio stations?

    <p>'Strong enough hook' refers to an attention-grabbing message or idea</p> Signup and view all the answers

    Why should businesses consider doing a PR roadshow if they have the resources?

    <p>To generate media buzz in a short period</p> Signup and view all the answers

    When conducting a radio roadshow, what role does the PR team play?

    <p>'Putting together key messages and preparing for interviews'</p> Signup and view all the answers

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